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Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779Foundations of Marketing 6th Edition by William Pride,Ferrell
Edition 6ISBN: 978-1285429779 Exercise 22
General Motors introduced the subcompact Geo with a name that appeals to a world market. Invent a brand name for a line of luxury sports cars that also would appeal to an international market. Suggest a name that implies quality, luxury, and value.
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Foundations of Marketing 6th Edition by William Pride,Ferrell
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