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Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
Edition 15ISBN: 978-1111579715 Exercise 15
For each of the following goods and services, indicate which direct marketing channel or channels you think would be best:
a. vacation time share
b. denim jacket
c. custom-made bracelet
d. lawn-care service
e. magazine subscription
a. vacation time share
b. denim jacket
c. custom-made bracelet
d. lawn-care service
e. magazine subscription
Explanation
Verified
Verified
Direct marketing channel:
Direct market...
Contemporary Marketing, 2013 Update 15th Edition by Louis Boone ,David Kurtz
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