Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 27

The Super Bowl is the most watched program on television. Many tune in just to watch the ads. Interview 10 individuals of various ages, genders, and ethnicities. Ask each what they thought of last year's Super Bowl ads. Summarize what you were told. Based on these interviews, how effective is Super Bowl advertising Is it worth paying $1 to $2 million for 30 seconds What about for business-to-business ads Do you think the Super Bowl is a good venue for business-to-business advertising