Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Exercise 33

Use a search engine to locate five companies on the Internet that sell swimwear. For each company, discuss the types of products sold, the types of promotional appeals that are used, and the types of special offers used to entice buyers. From looking at each Web site, describe the type of customer you think the company is trying to reach. Of the five companies, which one do you think does the best job of marketing itself Why