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Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017Selling 8th Edition by Stephen Castleberry,John Tanner
Edition 8ISBN: 978-0073530017 Exercise 15
What changes should Evan consider making (as compared to how he probably sold to clients in California) as he calls on prospects in Mexico? Make any assumptions necessary.
Explanation
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Case summary:
Mr. EP works as a sales re...
Selling 8th Edition by Stephen Castleberry,John Tanner
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