Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons

Exercise 12

Revisit the copying service Huff analysis in Example 10.2. Recalculate the monthly customer expenditures and the market share for the proposed copying center at location B if the new store will be three times the capacity of the existing store at location A and the new demand weights from Exercise 10.1 above are used.