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Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252Marketing 2014 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1133939252 Exercise 2
What is the focus of all marketing activities? Why?
Explanation
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Verified
Marketing Focuses on Customers
1. As the buyers of the goods that organizations grow, encourage, distribute, and price, consumers are the essential point of all marketing and promoting activities.
2. Generally organizations focus on their promotion and marketing efforts on an exact group of customers.
3. The principle of marketing is to cultivate satisfying exchanges between both customers and marketers.
4. This is a give and take process in which both customer and marketer supposed to gain value from the exchange.
1. As the buyers of the goods that organizations grow, encourage, distribute, and price, consumers are the essential point of all marketing and promoting activities.
2. Generally organizations focus on their promotion and marketing efforts on an exact group of customers.
3. The principle of marketing is to cultivate satisfying exchanges between both customers and marketers.
4. This is a give and take process in which both customer and marketer supposed to gain value from the exchange.
Marketing 2014 17th Edition by William Pride,Ferrell
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