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book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1133939252
book Marketing 2014 17th Edition by William Pride,Ferrell cover

Marketing 2014 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1133939252
Exercise 1
What is marketing ? How did you define the term before you read this chapter?
Explanation
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Marketing
It is a process of collaborating the value of a good or service to customers. The main purpose after this is to sell the product or service. It is a most perilous business function for attracting customers.
In other words, marketing is a process of exchanging goods and services as per their needs and wants. Marketing is the process of satisfying people's needs and wants and satisfying the consumer's demand.
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Marketing 2014 17th Edition by William Pride,Ferrell
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