Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Exercise 7

9 Many online search competitors are moving to compete in the mobile local search market. Providing location tailored information to mobile phones is expected to be a large opportunity for both wireless carriers and local advertisers. Select one of these mobile local search companies and create a value network for this company (e.g., Figure 4.6).