Marketing Management 1st Edition by Greg Marshall,Mark Johnston

Exercise 5

You are the Chief Marketing Officer for Digital Distributed Products (DDP), manufacturer of Wi-Fi hardware found on laptop computers. The company's No. 1 distributor in Germany just called and said it is experiencing significant "gray market" products coming in from Russia. Customers are saying DDP products are available at a significant discount from the distributor's legitimate price. As the CMO how would address this problem