Cengage Advantage Books: Business Law Today, The Essentials 10th Edition by Roger LeRoy Miller

Exercise 21

Business Law Writing. Sync Computers, Inc., makes computer-related products under the brand name "Sync," which the company registers as a trademark. Without Sync's permission, E-Product Corp. embeds the Sync mark in E-Product's Web site, in black type on a blue background. This tag causes the E-Product site to be returned at the top of the list of results on a search engine query for "Sync." Write three paragraphs explaining why E-Product's use of the Sync mark as a meta tag without Sync's permission constitutes trademark infringement. (See pages 140-141.)