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Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
Edition 6ISBN: 978-1285073040 Exercise 3
What are some of the potential difficulties in approaching strategic planning from a balanced perspective? Isn't financial performance still the most important perspective to take in planning? Explain.
Explanation
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A strategic plan should balance the foll...
Marketing Strategy, Text and Cases 6th Edition by Ferrell,Michael Hartline
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