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Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
Edition 14ISBN: 978-0077861049 Exercise 3
Discuss how output from a marketing information system (MIS) might differ from the output of a typical marketing research department.
Explanation
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Marketing information system is a more o...
Essentials of Marketing 14th Edition by William Perreault, Joseph Cannon,Jerome McCarthy
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