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Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
Edition 16ISBN: 978-0357033852Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
Edition 16ISBN: 978-0357033852 Exercise 2
On the Job Video: Jet Blue-Intro to HR
This short video will help reinforce key points and may prompt additional discussion from the class.
-Employees are a core competency for many companies. How does Jet Blue manage their human capital to become successful?
This short video will help reinforce key points and may prompt additional discussion from the class.
-Employees are a core competency for many companies. How does Jet Blue manage their human capital to become successful?
Explanation
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Lisa Borromeo, the Director of Brand Advertising and Market Planning at Jet Blue, says that "Our business is such a commoditized business that the only way to really differentiate us from our competitors is our people." Jet Blue manages their human capital by creating a culture in which employees can thrive and customers will be happy. They hire diverse employees to serve their diverse customers. They allow their employees to be individuals and to use their specific strengths to perform their jobs at an optimal level instead of requiring everyone to act in exactly the same way. Jet Blue helps their employees grow and develop in several ways, including performance management reviews and a mentoring program.
Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
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