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book Management Fundamentals 7th Edition by Robert N. Lussier cover

Management Fundamentals 7th Edition by Robert N. Lussier

Edition 7ISBN: 1506303277
book Management Fundamentals 7th Edition by Robert N. Lussier cover

Management Fundamentals 7th Edition by Robert N. Lussier

Edition 7ISBN: 1506303277
Exercise 62

The following critical-thinking questions can be used for class discussion and/or as written assignments to develop communication skills. Be sure to give complete explanations for all questions.

Why would a business use a focus strategy rather than trying to appeal to all customers?

Explanation
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Focus is a form of marketing strategy wh ...

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Management Fundamentals 7th Edition by Robert N. Lussier
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