Expense:

For generating the revenue the cost of the operation which expired with in the year is called expense.

Example: Rent expense, advertisement expense.

Advertisement expense:

It is an expense incurred by the company to promote its product, service, etc. It is presented in the income statement.

SEC:

SEC established securities rules and regulations for the accounting profession by sharing market information, and protection against fraud and accesses the investor to access the financial report and other securities form. As per the SEC position on the responsibility on the management, the financial report should be valid, accurate, and complete and according to the applicable financial reporting framework. His certification of fraud is clearly odd.