M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Exercise 55

What is not an essential difference between digital and traditional media?

A. They make customer communications richer, faster, and interactive.

B. They help companies reach new target markets more easily and quickly.

C. They help marketers utilize new resources in seeking out and communication with customers.

D. They help companies reach target markets more affordably.

E. Digital media require a completely different marketing mix.