M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Exercise 71

Selective distribution

A. combines planned distribution systems under one management.

B. makes a product available in as many outlets as possible.

C. gives a middleman the sole right to sell a product in a defined geographic territory.

D. uses only a small proportion of all available outlets to expose products.

E. is appropriate for convenience products.