M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Exercise 56

Price is an important factor in the marketing mix for all of the following reasons except

A. it affects product image.

B. it is very flexible.

C. it directly affects revenue and profits.

D. it is the most visible element in the firm’s marketing mix.

E. it requires long-term commitments with other members of the supply chain.