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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581 Exercise 102
If a company markets to a segment of people who have a certain lifestyle, the type of segmentation being used is
A. behavioristic.
B. geographic.
C. topographic.
D. psychographic.
E. demographic.
Explanation
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A. behavioristic. B. geographic. C. topo ...
M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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