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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581 Exercise 101
If a company develops an advertising campaign that targets a segment of consumers with a certain income and education, the company is using the following segmentation variable:
A. behavioristic.
B. demographic.
C. psychographic.
D. geographic.
E. topographic.
Explanation
Verified
Verified
A. behavioristic. B. demographic. C. psy ...
M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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