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book M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell cover

M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Edition 3ISBN: 0073524581
book M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell cover

M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Edition 3ISBN: 0073524581
Exercise 79

What most consumers want is not a product, but

A. a service.

B. an idea.

C. a way to get a job done, solve a problem, or gain some enjoyment.

D. prestige.

E. low prices.

Explanation
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A. a service. B. an idea. C. a way to ge ...

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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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