M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Exercise 99

What is the problem with McKing’s plan to start selling 16” pizzas at its drive throughs?

A. There is no market for 16” fast food pizzas

B. McKing’s target market does not eat very much pizza

C. The pizzas are too expensive for the average consumer

D. The pizzas are too large to be passed through existing drive-through windows

E. There is no problem with McKing’s plan to expand into pizza