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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581 Exercise 58
Joe is a copywriter in his company’s marketing department. The copy for an ad placed in Time magazine for his company spelled the company’s name wrong. Who is ultimately responsible for the mistake?
A. The copywriter
B. The marketing vice president
C. Time magazine
D. The customer
E. Nobody—things just happen
Explanation
Verified
Verified
A. The copywriter B. The marketing vice ...
M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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