Personal Finance 1st Edition by Jack R. Kapoor

Exercise 6

1 What factors commonly influence a person’s daily buying choices?

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2 How are daily buying decisions related to overall financial planning?

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3 What types of brands are commonly available to consumers?

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4 In what situations can comparing prices help in purchasing decisions?

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5 How does a service contract differ from a warranty? What rights do purchasers of products have even if no written warranty exists?

Action Application Conduct a survey regarding brand loyalty. For what products are people most brand loyal? What factors (price, location, information) may influence their selection of another brand?

Step 1 of 4

2. As shown in Exhibit 8-1 (p. 253), a person’s spending patterns can result in either financial difficulties or achievement of desired financial goals.