Deck 12: Product and Distribution Strategies

Question 1

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ introduces a new product to a selected city, and can sometimes be supported with a complete marketing campaign.

Answer 1

b

Question 2

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ are items a consumer seeks to purchase frequently, immediately, and with little effort.

Answer 2

i

Question 3

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A company's _____ is a group of related products marked by physical similarities or intended for a similar market.

Answer 3

j

Question 4

Explain the relationship between a company's product line and product mix.

Question 5

Describe methods used to extend life cycle of a product.

Question 6

Compare the classification of consumer goods and services to business goods and services.

Question 7

Define product. What decisions are included in the marketing conception of a product?

Question 8

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ means the product is the first one that comes to mind when a product category is mentioned.

Question 9

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
In a process called the _____, new retailers enter the market by offering lower prices made possible through reductions in service.

Question 10

Identify and describe the major stages of the product life cycle.

Question 11

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
Coca-Cola, Nike, Google, and American Express are examples of _____.

Question 12

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A(n) _____ is a distribution channel that sells primarily to retailers, other wholesalers, or business users.

Question 13

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n) _____ .

Question 14

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ is the ultimate degree of brand loyalty, in which the consumer will look for it at another outlet, special-order it from a dealer, order by mail, or search the Internet.

Question 15

Describe how services differ from goods.

Question 16

Provide examples of each of the following consumer products: convenience, shopping, and business.

Question 17

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
A(n) _____ is a firm that moves goods between producers and consumers or business users.

Question 18

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
The process of coordinating the flow of goods, services, and information among members of the supply chain is called _____.

Question 19

Define concept testing and focus groups.

Question 20

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.Test marketing
c.Brand insistence
d.Product life cycle
e.brand names
f.wholesaler
g.family brand
h.Brand awareness
i.Convenience products
j.product line
k.wheel of retailing
l.logistics
_____ refers to the stages a product goes through.

Question 21

Describe the supply chain.

Question 22

Which of the following is a specialty product?

A) Armani designer clothing
B) Dining room set
C) Insurance policy
D) Gallon of milk

Question 23

A bundle of physical, service, and symbolic characteristics designed to satisfy customer wants is called _____.

A) the marketing mix
B) packaging
C) a product
D) a brand name

Question 24

Andrew wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices. When he is ready to buy, Andrew will be purchasing a(n) _____ product.

A) convenience
B) shopping
C) specialty
D) accessory

Question 25

Goods and services are classified as either consumer or business, depending on the _____.

A) amount of service required on the item
B) buying motives of the purchasers
C) cost of the particular item
D) purchasers of the particular item as consumers or businesses

Question 26

Explain the difference between direct distribution channels and distribution channels that involve several different marketing intermediaries. Provide an example of each type.

Question 27

Explain why choosing the right package and label is especially crucial in international marketing.

Question 28

A marketer's product strategy focuses on a product's _____.

A) benefits
B) symbolic attributes
C) service attributes
D) physical characteristics

Question 29

Nicole takes her car to Ken Oil Inc. for an oil change. This is an example of a _____.

A) business service
B) convenience product
C) specialty product
D) consumer service

Question 30

Describe the benefits of having marketing intermediaries and provide an example.

Question 31

Only a few dealers of Nebula Corp., an automobile manufacturer, are located in the New York metropolitan area. For buyers who will accept no substitute, Nebula automobiles are _____.

A) specialty products
B) convenience products
C) shopping products
D) business products

Question 32

Describe direct-response retailing and internet retailing and provide examples.

Question 33

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Question 34

Products purchased only after the consumer has compared competing products in competing stores on the basis of price, quality, style, and color would be classified as _____.

A) business products
B) shopping products
C) specialty products
D) convenience products

Question 35

Provide examples of products using the three levels of distribution intensity.

Question 36

Consumer products are usually classified as _____.

A) capital items, convenience items, and specialty products
B) convenience products, shopping products, and specialty products
C) convenience products and expense items
D) expense items and capital items

Question 37

Differentiate among a brand, a brand name, and a trademark.

Question 38

Olivia owns a store that prepares gourmet chocolates, which are hand-made and sold on the premises. What type of product is Olivia selling?

A) Accessory
B) Specialty
C) Shopping
D) Convenience

Question 39

A refrigerator falls into which of the following classifications of goods?

A) Accessory equipment
B) Specialty products
C) Convenience products
D) Shopping products

Question 40

Which of the following best describes convenience products?

A) Items a consumer seeks to purchase frequently, immediately, and with little effort
B) Items typically purchased only after the buyer has compared competing products in competing stores
C) Goods that a purchaser is willing to make a special effort to obtain
D) Goods and services such as payroll services and huge multifunction copying machines used in operating an organization

Question 41

Yorke Corp. manufactures sunscreens with various sun protection factors, which constitutes the company's _____.

A) product line
B) product cluster
C) product life cycle
D) product mix

Question 42

A product line is a group of _____ products marked by physical _____.

A) related; similarities
B) unrelated; similarities
C) related; differences
D) unrelated; differences

Question 43

In a process called the _____, products pass through a series of stages from their initial appearance to their decline.

A) wheel of retailing
B) product identification
C) pricing cycle
D) product life cycle

Question 44

When Griffin Corp. purchases light bulbs for everyday use, it is purchasing _____.

A) expense items
B) component parts
C) raw materials
D) supplies

Question 45

In which stage of the product life cycle do profits generally first appear?

A) Decline stage
B) Introductory stage
C) Growth stage
D) Maturity stage

Question 46

In which stage of the product life cycle do sales reach a saturation level, making further sales expansion difficult?

A) Maturity stage
B) Growth stage
C) Introductory stage
D) Decline stage

Question 47

A combination of product lines represents a company's _____.

A) product mix
B) product cluster
C) product lifecycle
D) distribution strategy

Question 48

The tires of race cars are classified as _____.

A) supplies
B) specialty products
C) accessory equipment
D) component parts and materials

Question 49

In which stage of the product life cycle do competitors enter the field with similar offerings?

A) Introductory stage
B) Decline stage
C) Maturity stage
D) Growth stage

Question 50

Which classification of business goods is long-lived and relatively expensive?

A) Convenience items
B) Capital items
C) Supplies
D) Expense items

Question 51

A retailer's collection of high-tech gadgets and electronic equipment encompasses the company's _____.

A) product cluster
B) distribution strategy
C) product mix
D) product line

Question 52

Daft Corp. sells a range of products like Panther cellphones, Ober laptops, and Zappa music players. These products represent the _____ of Daft Corp.

A) product life cycle
B) product line
C) product cluster
D) product mix

Question 53

A portable drill is classified as which of the following?

A) Accessory equipment
B) Shopping products
C) Specialty products
D) Capital item

Question 54

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

A) reducing the size of an available market through selective advertising
B) informing the market about the item and explaining its features, uses, and benefits
C) communicating new uses for the product
D) using word-of-mouth referrals

Question 55

General Mills products include Betty Crocker, Pillsbury, Haagen-Dazs, Green Giant, Hamburger Helper, and Progresso. These examples constitute General Mills' _____.

A) distribution strategy
B) product mix
C) product cluster
D) product line

Question 56

Which of the following classifications of products apply to business goods and services?

A) Supplies and specialty products
B) Specialty products and convenience products
C) Installation and accessory equipment
D) Shopping products and expense items

Question 57

An example of supply items would be _____.

A) computers
B) paper clips
C) cotton
D) hand tools

Question 58

Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca Cola's _____ of soft drinks.

A) product mix
B) product life cycle
C) product cluster
D) product line

Question 59

Natural resources, such as iron ore used in producing finished goods, are classified as _____.

A) accessory equipment
B) supplies
C) raw materials
D) component parts and materials

Question 60

The purchase of a new jet by Damon Airlines Inc. is an example of a(n) _____ purchase.

A) specialty good
B) component part
C) installation
D) supply

Question 61

Which of the following is inconsistent with a product in its decline stage?

A) Producers are beginning to leave the industry.
B) Prices begin to decline sharply.
C) Few changes occur in the product features.
D) Promotion activities are kept to a minimum.

Question 62

Paul works for Kahl Inc., an electronic goods manufacturer, and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests, and functioning prototypes. Paul is working in which stage of new-product development?

A) Test marketing
B) Screening
C) Commercialization
D) Product development

Question 63

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide, the store is promoting its _____ brand.

A) individual
B) private
C) manufacturer
D) family

Question 64

Cell phones are an example of a product in the _____ stage.

A) growth
B) introductory
C) decline
D) maturity

Question 65

A brand that has been given legal protection is known as a _____.

A) patent
B) copyright
C) trademark
D) royalty

Question 66

Dole Food Company uses a(n) _____ brand to market the company's entire line of food products, including canned fruits, and packaged salads.

A) family
B) private
C) individual
D) distribution

Question 67

Cooper Inc. has been involved in intensive price competition with one of its products. Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item. This product has reached the _____ stage of the product life cycle.

A) growth
B) introductory
C) maturity
D) decline

Question 68

Meryl has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Meryl has also changed pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. This item is in which of the following stages of the product life cycle?

A) Decline stage
B) Growth stage
C) Maturity stage
D) Introductory stage

Question 69

The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is _____.

A) screening
B) commercialization
C) testing
D) product development

Question 70

Which of the following is necessary for a brand to be effective?

A) It should be ambiguous.
B) It should be created with the use of jargon.
C) It should be easy to pronounce.
D) It should be a generic word.

Question 71

Which of the following is a reason why some firms skip test marketing?

A) Test marketing can alert competitors about a company's strategies.
B) Test marketing is conducted only in selected regions.
C) Competitors can skew results by lowering prices or running special promotions.
D) Test marketing allows a company to determine the product's performance in full-scale production.

Question 72

Vanstone Inc., a retailer, sells apparels, snacks, and furnishing using its own label. This scenario depicts Vanstone's _____ brand.

A) manufacturer
B) individual
C) private
D) family

Question 73

While marketing a new wireless phone, Levine Corp. decided to skip the _____ stage of product development due to the expense of developing a limited production run, as well as concern over revealing product strategies to the competition.

A) concept development and business analysis
B) test marketing
C) product development
D) screening

Question 74

Viola is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources. Viola is in what stage of product development?

A) Test marketing
B) Product development
C) Screening
D) Commercialization

Question 75

Advertising slogans, such as "Just Do It" or "Obey Your Thirst," are _____ that are given legal protection solely to the brand's owner.

A) catchphrases
B) registered phrases
C) brand names
D) trademarks

Question 76

Which of the following is a benefit of family branding?

A) Each product within the line is given a different name.
B) It builds competition within the firm.
C) Each brand markets to a unique target market.
D) When a new product is introduced, consumers and retailers recognize the brand name.

Question 77

Procter & Gamble markets laundry soap with the brand names of Tide, Cheer, and Dash. Each brand targets a specific market segment. Procter & Gamble is using _____ branding.

A) individual
B) generic
C) family
D) private

Question 78

The combination of industry saturation and intense competition indicates that a product has reached the _____ stage of its product life cycle.

A) growth
B) maturity
C) decline
D) early

Question 79

Ruth is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold. Ruth is in what stage of product development?

A) Commercialization
B) Test marketing
C) Concept development and business analysis
D) Screening

Question 80

E-readers were introduced with great success. Additional companies have entered the market and sales have continued steadily. E-readers are an example of a product in the _____ stage of the product life cycle.

A) growth
B) introduction
C) maturity
D) decline