Deck 1: Communication: Mass and Other Forms

Question 1

Which of these is an example of negative feedback?

A)getting a raise because you developed a new product
B)earning an A after studying very hard
C)getting a standing ovation after a good performance
D)talk radio host hanging up on a caller.
E)none of these

Answer 1

D

Question 2

The television program Survivor is an example of a:

A)source
B)encoder
C)message
D)channel
E)receiver

Answer 2

C

Question 3

A cell phone with an integrated navigation system is an example of:

A)operational convergence
B)device convergence
C)symbiotic convergence
D)consolidation convergence
E)corporate convergence

Answer 3

B

Question 4

The differences between mass communication and machine assisted communication:

A)are not always all that clear
B)are blurred by the Internet
C)are blurred by the World Wide Web
D)all of these
E)none of these

Question 5

Feedback is most limited in which communication setting?

A)interpersonal
B)machine-assisted interpersonal
C)mass
D)encoding-assisted mass
E)gatekeeper-based

Question 6

Which of the following is NOT a characteristic of machine-assisted interpersonal communication?

A)encoding becomes less important
B)source and receiver may be separated by space
C)source and receiver may be separated by time
D)it may give permanence to the message
E)it relies on technology

Question 7

Which of the following is a media vehicle?

A)the New York Times
B)the television industry
C)the radio industry
D)the film industry
E)all of these

Question 8

"Everything.Everywhere" is a goal of companies using:

A)multiple platforms
B)hypertext
C)PDAs
D)DVRs
E)all of these

Question 9

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

Question 10

Positive feedback encourages the communication behavior in progress.

Question 11

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

A)more media to choose from
B)time has become a scarce commodity
C)a switch from mass marketing to target marketing
D)all of these
E)none of these

Question 12

The mass communication audience is large,heterogeneous and

A)geographically scattered
B)anonymous to one another
C)self-defined
D)all of these
E)none of these

Question 13

When Kanye West is in a studio recording a CD,he is engaged in the process of:

A)encoding
B)messaging
C)decoding
D)sourcing
E)channel-use

Question 14

Which of these statements is true?

A)Web sites need a large staff
B)many Web sites bypass gatekeepers
C)start-up costs for Web sites are generally high
D)Web sites exist to make a profit
E)all of these

Question 15

Which of the following has increased the mobility of the mass media?

A)PDAs
B)iPods
C)cell phones
D)laptop computers
E)all of these

Question 16

What factors are making traditional mass media business models obsolete?

A)technological
B)economical
C)social
D)all of these
E)none of these

Question 17

Which of the following is true of traditional mass communication organizations?

A)They have multiple gatekeepers.
B)They are expensive to operate.
C)They exist to make a profit.
D)They are very competitive.
E)All of these.

Question 18

The source must decode a message before it can be sent.

Question 19

Which of the following serves as a gatekeeper?

A)assignment editor deciding what story to cover
B)broadcast technician monitoring the signal fidelity
C)recording engineer setting up the studio
D)none of these
E)all of the these

Question 20

AOL's merger with Time Warner is an example of:

A)operational convergence
B)device convergence
C)symbiotic convergence
D)consolidation convergence
E)corporate convergence

Question 21

As noise increases,so does message fidelity.

Question 22

Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

Question 23

The job of the gatekeeper is to help eliminate mechanical noise.

Question 24

Over time,mass communication will become less and less segmented.

Question 25

Mechanical noise is more likely to occur in interpersonal communication settings than in other communication settings.

Question 26

Dominick says on page 20 that it doesn't take a genius to see that the mass media five years from now will be significantly different than they were five years ago.He further states that a combination of technological,economic and social factors has made some traditional business models obsolete.Which factor do you think has contributed the most to this situation?

Question 27

Online communications that use special techniques involving participation,conversation and sharing are called social media.

Question 28

In machine-assisted interpersonal communication,feedback is often limited to one channel,and is often difficult.

Question 29

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

Question 30

In both Internet-based and traditional mass communication,the source usually knows a great deal about the receiver.

Question 31

Using the Internet,many sources can communicate with many receivers.

Question 32

Machine-assisted interpersonal communication is easy to differentiate from mass communication.

Question 33

The word "media" is the plural form of the singular word "medium."

Question 34

The term "mobile media" is used to describe the technology with which we use to communicate while "on the move." What would be a better term to describe this mobility as it relates to technology?