Deck 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

Question 1

All of the following are basic information requirements for a product database except:

A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.

Answer 1

C

Question 2

In developing an e-commerce presence,what questions must be asked and answered about the firm's target audience?

Answer 2

Without a clear understanding of a firm's target audience,it is difficult to develop a successful e-commerce presence.There are two primary questions: who is the target audience and where can they best be reached? A target audience can be described in several ways: demographics,behavior patterns (lifestyle),current consumption patterns (online vs.offline purchasing),digital usage patterns,content creation preferences (blogs,social networks,sites like Pinterest),and buyer personas (profiles of your customer).Understanding the demographics of the firm's target audience is usually the first step.Demographic information includes age,income,gender,and location.

Question 3

In order from beginning to end,the major steps in the SDLC are:

A) systems analysis/planning; systems design; building the system; testing; and implementation.
B) systems design; testing; building the system; and implementation.
C) systems analysis/planning; systems design; building the system; implementation; and testing.
D) systems analysis/planning; implementation; building the system; and testing.

Answer 3

A

Question 4

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

A) website
B) e-mail
C) social media
D) offline media

Question 5

Which of the following is not one of the basic business objectives for an e-commerce site?

A) display goods
B) execute a transaction
C) provide production and supplier links
D) optimize system architecture

Question 6

What are the phases,activities,and milestones for developing an e-commerce presence for a typical start-up website over a one-year period?

Question 7

Which of the following typically includes a data flow diagram (DFD)to describe the flow of information for an e-commerce site?

A) physical design
B) logical design
C) testing plan
D) co-location plan

Question 8

Which of the following is a simple but powerful method for strategizing about a business?

A) benchmarking
B) SLDC
C) SWOT analysis
D) DevOps

Question 9

Which of the following verifies that the business objectives of the system are in fact working?

A) system testing
B) acceptance testing
C) unit testing
D) implementation testing

Question 10

The cost of hardware,software,and telecommunications services needed to build a website have ________ over the last decade.

A) increased dramatically
B) increased moderately
C) decreased dramatically
D) decreased slightly

Question 11

Which of the following basic system functionalities is used to display goods on a website?

A) product database
B) digital catalog
C) shopping cart system
D) customer database system

Question 12

Which system functionality must your website have to be able to personalize or customize a product for a client?

A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking

Question 13

Most of the time required to maintain an e-commerce site is spent on:

A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.

Question 14

Which of the following involves testing a site's program modules one at a time?

A) system testing
B) acceptance testing
C) unit testing
D) implementation testing

Question 15

Which of the following helps you engage your customers in a conversation?

A) shopping cart
B) product database
C) on-site blog
D) site tracking and reporting system

Question 16

Which of the following details the actual hardware components to be used in a system?

A) architecture plan
B) system functionalities plan
C) logical design
D) physical design

Question 17

Which of the following are the two main components of a systems design?

A) logical design and physical design
B) behavioral design and technological design
C) business objectives and technology requirements
D) front-end systems and back-end systems

Question 18

What are the two most important management challenges in building a successful e-commerce presence?

A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B) having an accurate understanding of your business environment and an achievable business plan
C) building a team with the right skill sets and closely managing the development process
D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 19

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's,a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet.Describe the elements you will include in your proposal to Tucci's.

Question 20

________ are the types of information systems capabilities needed to meet business objectives.

A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications

Question 21

Which of the following is used to process certificates and private/public key information?

A) HTTP
B) Secure Sockets Layer/Transport Layer Security
C) File Transfer Protocol
D) data capture tools

Question 22

All of the following are simple steps for optimizing web page content except:

A) reducing unnecessary HTML comments.
B) segmenting computer servers to perform dedicated functions.
C) using more efficient graphics.
D) avoiding unnecessary links to other pages on the site.

Question 23

Scrum is a type of agile development.

Question 24

The concept of a "sprint" is related to which of the following development methodologies?

A) prototyping
B) Scrum
C) component-based development
D) DevOps Apache

Question 25

Which of the following would you use to verify that links on web pages are valid?

A) HTTP
B) FTP
C) data capture tools
D) site management tools

Question 26

A template test is a form of which type of testing?

A) unit testing
B) system testing
C) acceptance testing
D) A/B testing

Question 27

When using multivariate testing,if you wish to test two different versions of an image,a button,and a piece of text,how many combinations will you need to test?

A) 2
B) 4
C) 6
D) 8

Question 28

In general,the annual system maintenance cost will roughly parallel the development cost.

Question 29

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.

Question 30

All of the following are basic functionality provided by web servers except:

A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.

Question 31

Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?

A) single-tier architecture
B) two-tier architecture
C) three-tier architecture
D) multi-tier architecture

Question 32

Which of the following involves creating a skeleton version that focuses on functionality rather than design?

A) web services
B) wireframing
C) Scrum
D) DevOps

Question 33

The leading web server software is:

A) Apache.
B) Microsoft Internet Information Server.
C) Sun Solaris.
D) Google Enterprise Server.

Question 34

All of the following might be part of a website's middle-tier layer except:

A) a database server.
B) an ad server.
C) legacy corporate applications.
D) a mail server.

Question 35

Describe the major issues surrounding the decision to build and/or host your own e-commerce site or to outsource some aspects of site development.Include the advantages and disadvantages of each decision.

Question 36

A multi-tier architecture typically includes only a web server and a database server.

Question 37

The SDLC methodology helps developers to understand the business objectives of a system and design an appropriate solution.

Question 38

Which form of testing compares a control page with one that is very different?

A) template test
B) new concept test
C) funnel test
D) system test

Question 39

The process of comparing a website with that of its competitors in terms of response speed,quality of layout,and design is known as:

A) split testing.
B) funnel testing.
C) benchmarking.
D) system testing.

Question 40

Web services are loosely coupled,reusable software components based on XML and other open protocols and standards that enable an application to communicate with another application without requiring any custom programming.

Question 41

All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except:

A) scaling hardware vertically.
B) scaling hardware horizontally.
C) replacing static pages with dynamically generated pages.
D) improving processing architecture.

Question 42

Which of the following cannot be used to retrieve objects from a database?

A) CGI
B) ASP
C) JSP
D) HTML

Question 43

Which of the following monitors and controls access to a main web server,and implements firewall protection?

A) proxy server
B) list server
C) groupware server
D) mail server

Question 44

Which of the following types of sites typically require a high percentage of secure pages?

A) web services
B) customer self-service
C) trading
D) publishing/subscription

Question 45

MySQL is which of the following?

A) open source database software
B) scripting language embedded in HTML documents
C) web server software
D) website analytics software

Question 46

Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

Question 47

All of the following are examples of open source CMSs except:

A) Joomla
B) Drupal
C) Dreamweaver CC
D) WordPress

Question 48

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

A) CGI
B) proxy server
C) shopping cart
D) CMS

Question 49

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

A) CGI
B) ODBC
C) MySQL
D) HTTP

Question 50

The web server software used has a significant impact on how a website's web pages look on a user's computer.

Question 51

All of the following are basic functionality provided by e-commerce merchant server software except:

A) a product catalog.
B) marketing analytics.
C) a shopping cart.
D) credit card processing.

Question 52

DHMTL is used to generate dynamic web pages.

Question 53

The term stateless refers to the fact that:

A) no one government entity controls the Internet.
B) the server does not have to maintain an ongoing dedicated interaction with the client computer.
C) system performance degrades as more simultaneous users require service.
D) web servers may maintain multiple instances of server software to handle requests.

Question 54

Objects can be retrieved from the database using Java Server Pages.

Question 55

Advantages of dynamic page generation include all of the following except:

A) lowered menu costs.
B) market segmentation.
C) nearly cost-free price discrimination.
D) client-side execution of programming.

Question 56

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

Question 57

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce.

A) Application servers
B) Web page servers
C) Database servers
D) Content management servers

Question 58

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

A) file sizes of web pages being served
B) number of simultaneous users in peak periods
C) speed of legacy applications that are needed to supply data to web pages
D) whether content is dynamic or static

Question 59

All of the following are methods of improving the processing architecture of a website except:

A) separating static content from dynamic content.
B) optimizing ASP code.
C) optimizing the database schema.
D) adding web servers.

Question 60

Dynamic page generation enables price discrimination.

Question 61

Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site.Include a discussion of I/O-intensive vs.CPU-intensive operations and scalability.

Question 62

Django follows the ________ programming principle.

A) CoC
B) WYSIWYG
C) DRY
D) LAMP

Question 63

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

A) VBScript
B) ActiveX
C) ColdFusion
D) JavaScript

Question 64

Building which of the following is the least expensive path to creating a mobile presence?

A) native app
B) mobile website
C) mobile web app
D) hybrid HTTP

Question 65

All of the following are key design principles of responsive web design except:

A) flexible grid-based layouts.
B) media queries.
C) coding by convention.
D) flexible images and media.

Question 66

All of the following are website design features that annoy customers except:

A) slow-loading pages.
B) pop-under ads.
C) splash pages.
D) multi-browser functionality.

Question 67

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A) CGI
B) ColdFusion
C) JavaScript
D) VBScript

Question 68

All of the following are important factors in search engine optimization except:

A) selecting keywords and page titles.
B) encouraging other sites to link to your site.
C) buying search engine ads.
D) adhering to privacy policies.

Question 69

Which of the following statements about responsive web design (RWD)is not true?

A) RWD works best for sites that have complex functionality.
B) RWD tools include HTML5 and CSS3.
C) RWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed.
D) RWD can be costly.

Question 70

Which of the following is not part of the LAMP open source web development model?

A) Linux
B) Apache
C) Microsoft IIS
D) PHP

Question 71

Which of the following is the most commonly used server-side scripting language?

A) Ruby on Rails
B) Django
C) PHP
D) Perl

Question 72

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

Question 73

What tools or technologies are available for providing interactivity and active content on a website and what functionality do they add? Describe at least five.

Question 74

Django is based on which of the following?

A) PHP
B) Python
C) Perl
D) Ruby on Rails

Question 75

A security hole known as Shellshock enabled hackers to target JavaScript running on Apache web servers.

Question 76

The primary way a website is able to personalize the content presented to a visitor is through the use of:

A) privacy policies.
B) cookies.
C) accessibility rules.
D) site management tools.

Question 77

List and describe the eight most important factors in successful e-commerce site design.

Question 78

What are widgets and how are they used? How do they differ from mashups?

Question 79

Ruby on Rails is based on which of the following philosophies?

A) SLDC
B) CoC
C) LAMP
D) Ajax

Question 80

Which of the following is a server-side technique that detects the attributes of the device making the request,and using predefined templates,loads a version of a site optimized for the device?

A) LAMP
B) AWD
C) mobile first design
D) RoR