Deck 12: Business Analytics

Question 1

RentRange is currently in the _______ industry but could move to the ________ industry.

A)credit card; housing
B)credit card; home appliance
C)housing; credit card
D)housing; home appliance

Answer 1

C

Question 2

Business analytics answers the question ___________

A)What actions are needed?
B)What happened?
C)What is the best (or worst)that can happen?
D)Where is the problem?

Answer 2

C

Question 3

___________ is a subset of BI according to Thomas Davenport.

A)Business analytics
B)OLAP
C)Querying
D)Reporting

Answer 3

A

Question 4

In which stage of the IDC do you examine the problem?

A)Choice
B)Design
C)Implementation
D)Intelligence

Question 5

R&D tasks are ________________.

A)operational and structured
B)operational and unstructured
C)strategic and structured
D)strategic and unstructured

Question 6

Which of the following is NOT a benefit of PLOT for ConocoPhillips?

A)Data variability
B)Improved revenue
C)Increased production
D)Reduced greenhouse emissions

Question 7

ConocoPhillips addressed employee resistance to using PLOT by ____________.

A)centralizing the monitoring process
B)decentralizing the monitoring process
C)hiring better employees
D)firing those people

Question 8

Blackstone Group initially focused on the most depressed housing markets in ________.

A)Atlanta, GA
B)Detroit, MI
C)Las Vegas, NV
D)Seattle, WA

Question 9

Which of the following is NOT a BI tool?

A)Data dictionary
B)Data mining
C)Data visualization
D)Dashboards

Question 10

____________ is NOT categorized as BI.

A)Applications
B)Hardware
C)Processes
D)Technologies

Question 11

__________________ problems are fuzzy and complex.

A)Semistructured
B)Structured
C)Unistructured
D)Unstructured

Question 12

Which of the following is a decisional role?

A)Analyzer
B)Liaison
C)Resource allocator
D)Spokesperson

Question 13

The yearly employee evaluation is a(n)__________________ problem.

A)Semistructured
B)Structured
C)Unistructured
D)Unstructured

Question 14

ConocoPhillips uses ________ to monitor _________ data.

A)dashboards; historical
B)dashboards; real-time
C)data warehouses; historical
D)data warehouses; real-time

Question 15

The most popular BI tool is _______________.

A)CRM
B)ERP
C)Excel
D)Word

Question 16

RentRange uses _____________ to provide information about purchasing foreclosed and low-priced single-family homes and then renting them out.

A)data visualization
B)dashboards
C)historical analytics
D)predictive analytics

Question 17

Validation of the model occurs in the _______ phase of the IDC.

A)Choice
B)Design
C)Implementation
D)Intelligence

Question 18

Which of the following is an informational role?

A)Disseminator
B)Disturbance handler
C)Entrepreneur
D)Figurehead

Question 19

BI answers the question _________________

A)What will happen if these trends continue?
B)What will happen next?
C)Where is the problem?
D)Why is this happening?

Question 20

___________________ control is executing specific tasks efficiently and effectively.

A)Management
B)Operational
C)Strategic
D)Tactical

Question 21

Multidimensional analysis is also called ________.

A)DSS
B)ERP
C)OLAP
D)OLTP

Question 22

If you are trying to figure out the impact of a 2 versus a 4 percent inflation rate on your profit, that is a ______________ analysis.

A)Goal-seeking
B)Market basket
C)Sensitivity
D)What-if

Question 23

GE's goal for Flight Quest is to ____________.

A)alter the practices and official handbooks of air traffic controllers
B)create smart assistants for pilots
C)own the data created by airlines
D)replace pilot decisions

Question 24

Which of the following is NOT a reason for flight delays?

A)Passengers
B)Pilots
C)Weather
D)Wind

Question 25

_____________________ is the ability to go to details, at several levels; it can be done by a series of menus or by clicking on a drillable portion of the screen.

A)CSF
B)Drill down
C)KPI
D)Trend analysis

Question 26

Small companies typically use _______ for their BI.

A)Dashboards
B)Data mining
C)Data visualization
D)Excel

Question 27

Alaska Airlines used ______________ to solve their flight delay problems.

A)Crowdsourcing
B)Insourcing
C)Nearshore outsourcing
D)Offshore outsourcing

Question 28

In the past, BI was used to support __________.

A)Corporate boards
B)Low-level managers
C)Middle-level managers
D)Top managers

Question 29

Data marts are used to __________________.

A)Develop few, related BI applications
B)Develop infrastructure to support enterprisewide BI
C)Support business analytics as a subcategory of BI
D)Support organizational transformation

Question 30

__________ analysis focuses on the outputs rather than the inputs.

A)Goal-seeking
B)Sensitivity
C)Solution
D)What-if

Question 31

Which of the following is NOT a KPI?

A)Operational costs
B)Overhead
C)Product quality
D)ROI

Question 32

CPM is closely aligned with ___________

A)the development of one or a few related BI applications
B)the development of infrastructure to support enterprise BI
C)support for business analytics as a subcategory of BI
D)support for organizational transformation

Question 33

Which of the following is NOT a major BI vendor?

A)Business Objects
B)Cognos
C)Microsoft
D)SAS

Question 34

Suppose you want to ensure your Northwest Division generates at least $2 million in revenue. You then use _____________ analysis to determine how much advertising dollars and how many salesmen need to be hired.

A)Goal-seeking
B)Sensitivity
C)Solution
D)What-if

Question 35

Cardlytics services the ________ industry.

A)Automobile
B)Banking
C)Healthcare
D)Housing

Question 36

Airline predictions are off by an average of _______.

A)7 minutes
B)57 minutes
C)2 hours
D)4 hours

Question 37

Data mining helps explain _____________ happened.

A)How
B)What
C)When
D)Why it

Question 38

A major issue facing Cardlytics is ________.

A)Cost
B)Integration
C)Privacy
D)Training

Question 39

______________ analysis is the study of the impact that changes in one or more parts of a decision-making model have on other parts.

A)Goal-seeking
B)Market basket
C)Sensitivity
D)What-if

Question 40

The main purpose of Cardlytics is to ______________.

A)collect personally identifying information
B)securely share customer information between banks and merchants
C)target potential new customers for retailers
D)track and understand consumer buying behavior

Question 41

The IDC is a linear process.

Question 42

_____ percent of GIS users employ Environmental Systems Research Institute products.

A)20
B)50
C)70
D)100

Question 43

BI can support organizational transformation.

Question 44

The color ___________ in the Management Cockpit represents performance of internal processes and employees.

A)Black
B)Blue
C)Red
D)White

Question 45

Sensitivity analysis studies the impact that changing outputs has on given inputs.

Question 46

BI encompasses applications, processes, and technology.

Question 47

Reality mining is data mining that uses GIS and GPS together.

Question 48

In the lost hiker example, which of the following was NOT used to improve the ArcGIS suggestions?

A)Facebook
B)Google
C)Park ranger knowledge
D)Twitter

Question 49

____________________ analysis is the study of the impact that changes in one or more parts of a decision-making model have on other parts.

Question 50

____________ is the short-, medium-, and long-term trends of metrics, which is projected using forecasting methods.

A)CSF
B)Drill-down
C)KPI
D)Trend analysis

Question 51

____________________ control is executing specific tasks efficiently and effectively.

Question 52

Revenue, ROI, overhead, and operational costs are ___________________________.

Question 53

DSS support semistructured and unstructured problems.

Question 54

The entertainment industry primarily uses sentiment analysis to improve their ______.

A)advertising revenue
B)movie release dates
C)marketing campaigns
D)TV show times

Question 55

Sentiment analysis extracts _________ information in source materials, which is particularly useful in __________.

A)objective; business databases
B)objective; social media
C)subjective; business databases
D)subjective; social media

Question 56

Status access is the latest data available on _____________, often in real time.

A)CRM
B)CSF
C)ERP
D)KPI

Question 57

Environmental Systems Research Institute is an international supplier of _________.

A)AI
B)DSS
C)ERP
D)GIS

Question 58

Reality mining is a type of _____________.

A)Dashboard
B)Database
C)Data mining
D)Data visualization technology

Question 59

Sentiment analysis algorithms use simple terms to express sentiment about a product or service, so ________ makes it __________ to classify online content as positive, negative, or neutral.

A)exaggeration; difficult
B)exaggeration; simple
C)sarcasm; difficult
D)sarcasm; simple

Question 60

Examination of a problem occurs in the _________________________ phase.

Question 61

Why is BI so important in today's business world?

Question 62

List and describe the capabilities of dashboards. Assuming you are the CEO of your campus bookstore, draw a dashboard that you would like to see. HINT: Think about what kind of information you would want to see to make decisions as a CEO.

Question 63

List and describe the variety of BI applications for analyzing data. What is the goal/purpose of each of these applications? Suppose you are trying to figure out why a particular region isn't doing as well as other regions; which BI application would you use to evaluate the problem and why?

Question 64

A _____________________________________________ is a computer-based system for capturing, integrating, manipulating, and displaying data using digitized maps.

Question 65

How do the problem structure and the nature of decisions relate to each other? How does IS support each level?

Question 66

Suppose you are failing one of your classes. How would you follow the IDC to address this problem?