Deck 9: Online Content and Media

Question 1

The average American still spends more time watching television than using the Internet.

Answer 1

True

Question 2

The publishing and entertainment industries make up the largest share of the commercial content marketplace.

Answer 2

True

Question 3

Which of the following most accurately reflects media consumption by the average American adult?

A)The average American adult spends the most hours listening to the radio, followed by watching television, and using the Internet.
B)The average American adult spends the most hours watching television, followed by listening to the radio, and using the Internet.
C)The average American adult spends the most hours watching television, followed by using the Internet, and listening to the radio.
D)The average American adult spends the most hours using the Internet, followed by watching television, and listening to the radio.

Answer 3

C

Question 4

Cannibalization is a major challenge facing book publishers.

Question 5

Online readership of newspapers is declining by more than 10% a year.

Question 6

Internet users consume more media of all types than non-Internet users.

Question 7

By 2015, online video is expected to surpass music as the largest form of online revenue in terms of revenue.

Question 8

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

A)a quarter as much time
B)a third as much time
C)an equivalent amount of time
D)twice as much time

Question 9

Which of the following types of online content attracts the highest percentage of Internet purchasers and viewers?

A)newspapers
B)radio
C)games
D)music

Question 10

Which of the following three forms of media account for over 75 percent of the hours spent consuming media?

A)television, radio, and the Internet
B)television, magazines, and the Internet
C)the Internet, radio, and newspapers
D)television, the Internet, and newspapers

Question 11

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

Question 12

Videos are the fastest growing form of paid content.

Question 13

The a la carte revenue model allows users to pay only for what they use.

Question 14

The impact of the Internet on media appears to be decreasing the total demand for media.

Question 15

The overall size of the online video audience is about the same size as the traditional television audience.

Question 16

Today, the Internet generates over 25 percent of total media revenues.

Question 17

Which of the following is the fastest growing segment of media revenues?

A)television
B)home video
C)Internet
D)newspapers

Question 18

Which of the following generates the largest share of media revenues?

A)video games
B)television
C)newspapers
D)radio

Question 19

Which of the following together comprised the largest component of online paid content in 2012?

A)online games and online TV
B)online music and online games
C)online music and online video
D)online video and online games

Question 20

In 2012, total paid online content was estimated to be:

A)112 million.
B)1)12 billion.
C)11.2 billion.
D)112 billion.

Question 21

DRM refers to a combination of ________ for protecting digital content.

A)hardware and software methods
B)technical and legal means
C)user and publisher agreements
D)local and remote policies

Question 22

In 2012, Amazon's e-book and media store contained around how many book titles?

A)about 10,000
B)about 100,000
C)about 1 million
D)about 10 million

Question 23

There are approximately ________ online newspapers in the world.

A)1,000
B)10,000
C)25,000
D)50,000

Question 24

As of 2012, around how many Kindles of all types had been sold in the United States?

A)8 million
B)80 million
C)800 million
D)8 billion

Question 25

What percentage of the Internet population in the United States reads magazines online?

A)almost one-quarter
B)almost one-third
C)almost one-half
D)almost three-quarters

Question 26

All of the following charge for access to some or all its online content except:

A)The Wall Street Journal.
B)The New York Times.
C)The Financial Times.
D)Google News.

Question 27

Zinio is an example of which of the following?

A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press

Question 28

Which of the following best describes the online newspaper industry's revenue model?

A)mostly successful implementation of the subscription-fee model
B)struggling to successfully implement a fee-based model
C)abandonment of the subscription-fee model and return to free model
D)mix of revenues from classified ad sales and subscription fees

Question 29

Which of the following was the most troubled segment of the publishing industry in 2012?

A)books
B)magazines
C)newspapers
D)periodicals

Question 30

Which of the following statements about the online video audience is not true?

A)Major television events tend to draw higher viewership than online videos.
B)The online video audience is around 180 million monthly unique viewers.
C)Google sites draw the highest number of monthly unique viewers of online video.
D)The overall size of the online video audience is much smaller than the traditional television audience.

Question 31

In 2012, digital magazine circulation:

A)decreased by half.
B)remained flat.
C)doubled.
D)tripled.

Question 32

Which of the following statements about the online newspaper audience is not true?

A)The people who read newspapers online tend to be older than those who visit YouTube.
B)The online newspaper audience is highly engaged.
C)The people who read newspapers online tend to be less educated than those who visit YouTube.
D)Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 33

Which of the following is the fastest growing paid content area?

A)online radio
B)online games
C)online music
D)online video

Question 34

Which of the following statements about the movie industry is not true?

A)Over 60 million Americans were expected to watch movies online in 2012.
B)In 2012, consumers were expected to view more and pay more for Web-based movie downloads, rentals, and streams than for DVDs or related physical products.
C)Online movie viewing is growing faster than all video viewing.
D)Internet and online distribution now make up the largest share of movie revenues.

Question 35

E-book revenues in 2012 were approximately:

A)$42 million.
B)$420 million.
C)$4.2 billion.
D)$42 billion.

Question 36

Who was the first major fiction writer to create an e-book-only volume of a new work?

A)Mary Higgins Clark
B)Stephen King
C)Dan Brown
D)Anne Rice

Question 37

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

A)USA Today
B)Hearst Newspapers
C)Wall Street Journal Online
D)The New York Times Brand

Question 38

Which of the following statements about the newspaper industry is not true?

A)Newspaper management has been sluggish to respond to the opportunities on the Internet for news.
B)Online readership of newspapers is declining.
C)Newspaper management has failed to protect content from being distributed for free by aggregators.
D)Offline readership of newspapers is declining.

Question 39

All of the following are subscription services except:

A)Pandora.
B)Spotify.
C)iTunes.
D)Rhapsody.

Question 40

Around how many page views do online newspapers generate in a typical month?

A)41 million
B)410 million
C)4)1 billion
D)41 billion

Question 41

Which of the following accounts for the smallest percentage of revenues?

A)Internet media
B)Box office
C)Recorded music
D)Radio

Question 42

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

A)movies are more difficult to move around the Web without detection.
B)movies typically have far larger file sizes than music tracks.
C)the movie industry is a concentrated oligopoly.
D)there are fewer firms competing for distribution rights.

Question 43

In 2012, which of the following forms of online entertainment produced the least amount of revenue?

A)online music downloads
B)online video
C)online TV
D)Internet radio

Question 44

In 2012, what percentage of Internet users read online magazines?

A)50%
B)10%
C)20%
D)25%

Question 45

________ is an app introduced by Apple that helps authors to create interactive books.

Question 46

Around how many Americans watched movies online in 2012?

A)20 million
B)30 million
C)60 million
D)90 million

Question 47

Which of the following was the fastest growing music video site in 2012?

A)YouTube
B)Yahoo
C)VEVO
D)Facebook

Question 48

Which of the following is the fastest growing online gaming audience?

A)casual gamers
B)mobile gamers
C)social gamers
D)console gamers

Question 49

Next to iTunes, ________ is the second largest music service.

Question 50

In 2012, which of the following comprised the largest segment of the online gaming audience?

A)social gamers
B)mobile gamers
C)casual gamers
D)console gamers

Question 51

Which of the following is the largest producer of revenues in the entertainment industry?

A)radio
B)television
C)films
D)video games

Question 52

All of the following are social games offered by Zynga except:

A)Farmville.
B)Words with Friends.
C)Angry Birds.
D)Mafia Wars.

Question 53

Amazon's Kindle uses a kind of DRM sometimes referred to as a ________ to restrict the widespread sharing of content.

Question 54

In 2012, YouTube supported ________ video streams a day.

A)40 million
B)400 million
C)4 billion
D)40 billion

Question 55

Which of the following statements about online newspapers is not true?

A)In 2012, more than half of newspaper readers got their news from an online edition.
B)Online readership of newspapers is decreasing.
C)Nearly half of all adult users on the Internet read a newspaper online.
D)Over a third of online newspaper readers use multiple devices.

Question 56

When was the Kindle first introduced by Amazon?

A)2001
B)2004
C)2007
D)2010

Question 57

In 2012, approximately how much were consumers expected to spend on digital music?

A)$36 million
B)$360 million
C)$3.6 billion
D)$36 billion

Question 58

In 2012, about what percentage did online digital entertainment and media revenues constitute of total entertainment and media revenues?

A)10%
B)25%
C)50%
D)75%

Question 59

Which of the following forms of online entertainment is expected to generate the most revenue in 2015?

A)online video
B)online games
C)online music downloads
D)Internet radio

Question 60

Which of the following statements about television and premium video is not true?

A)The current transition to Internet delivery of television is leading to a decline in traditional television viewing.
B)Television is the largest content provider in the United States.
C)The largest online video distributor is Apple's iTunes.
D)Over-the-top entertainment services are a threat to cable television distributors.

Question 61

How is the television industry being impacted by the Internet?

Question 62

Describe the three basic revenue models for digital content delivery.

Question 63

Next to social networks, ________ produce the largest online audiences of any media.

Question 64

Why are newspapers the most troubled segment of the publishing industry? Is there any good news on the horizon for newspapers?

Question 65

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

Question 66

________ refers to the use of the Internet to deliver entertainment services to the home on cable TV or FIOS networks.

Question 67

What are the different types of Internet gamers? What was the relative size of these gaming audiences in 2012 and what are their future growth prospects?

Question 68

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Question 69

Apple's Newstand is an example of a(n)________.

Question 70

The average American adult spends around ________ hours each year consuming various media.

Question 71

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Question 72

VUDU is a distributor of online ________.

Question 73

Zynga relies primarily on the sale of ________.

Question 74

What are the major challenges facing book publishers?

Question 75

In ________, sales of new digital products replace sales of traditional products.