Deck 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Question 1

In order from beginning to end, the major steps in the SDLC are:

A)systems analysis/planning; systems design; building the system; testing; and implementation.
B)systems design; testing; building the system; and implementation.
C)systems analysis/planning; systems design; building the system; implementation; and testing.
D)systems analysis/planning; implementation; building the system; and testing.

Answer 1

A

Question 2

________ are the types of information systems capabilities needed to meet business objectives.

A)Information requirements
B)System functionalities
C)System design specifications
D)Physical design specifications

Answer 2

B

Question 3

Which of the following helps you engage your customers in a conversation?

A)shopping cart
B)product database
C)on-site blog
D)site tracking and reporting system

Answer 3

C

Question 4

Which of the following are the two main components of a systems design?

A)logical design and physical design
B)behavioral design and technological design
C)business objectives and technology requirements
D)front-end systems and back-end systems

Question 5

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

A)Web site
B)e-mail
C)social media
D)offline media

Question 6

All of the following are basic information requirements for a product database except:

A)product descriptions.
B)stock numbers.
C)customer ID numbers.
D)inventory levels.

Question 7

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

Question 8

Which of the following verifies that the business objectives of the system as originally conceived are in fact working?

A)system testing
B)acceptance testing
C)unit testing
D)implementation testing

Question 9

In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?

Question 10

Most of the time required to maintain an e-commerce site is spent on:

A)debugging code.
B)responding to emergency situations.
C)general administration and making changes and enhancements to the system.
D)changes in reports, data files, and links to backend databases.

Question 11

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?

Question 12

The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly

Question 13

Which of the following basic system functionalities is used to display goods on a Web site?

A)product database
B)digital catalog
C)shopping cart system
D)customer database system

Question 14

Which of the following details the actual hardware components to be used in a system?

A)architecture plan
B)system functionalities plan
C)logical design
D)physical design

Question 15

Which of the following is not one of the basic business objectives for an e-commerce site?

A)display goods
B)execute a transaction
C)provide production and supplier links
D)optimize system architecture

Question 16

Which of the following involves testing a site program's modules one at a time?

A)system testing
B)acceptance testing
C)unit testing
D)implementation testing

Question 17

Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

A)physical design
B)logical design
C)testing plan
D)co-location plan

Question 18

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A)an ad server
B)a site tracking and reporting system
C)an inventory management system
D)customer on-site tracking

Question 19

Offline media is typically used for all of the following marketing activities except:

A)education.
B)exposure.
C)conversation.
D)branding.

Question 20

What are the two most important management challenges in building a successful e-commerce presence?

A)developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B)having an accurate understanding of your business environment and an achievable business plan
C)building a team with the right skill sets and closely managing the development process
D)identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 21

All of the following are basic functionality provided by Web servers except:

A)site management tools.
B)data capture tools.
C)security services.
D)a shopping cart.

Question 22

All of the following offer Web site building tools except:

A)Weebly.
B)Google Sites.
C)WordPress.
D)Apache.

Question 23

Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.

Question 24

All of the following might be part of a Web site's middle-tier layer except:

A)a database server.
B)an ad server.
C)legacy corporate applications.
D)a mail server.

Question 25

The annual maintenance cost for a Web site is typically much lower than its development cost.

Question 26

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

A)2
B)4
C)6
D)8

Question 27

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

Question 28

Which form of testing compares a control page with one that is very different?

A)template test
B)new concept test
C)funnel test
D)system test

Question 29

All of the following are simple steps for optimizing Web page content that can reduce response times except:

A)reducing unnecessary HTML comments.
B)segmenting computer servers to perform dedicated functions.
C)using more efficient graphics.
D)avoiding unnecessary links to other pages on the site.

Question 30

The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:

A)split testing.
B)funnel testing.
C)benchmarking.
D)system testing.

Question 31

Which of the following would you use to verify that links on Web pages are valid?

A)HTTP
B)FTP
C)data capture tools
D)site management tools

Question 32

Which of the following is the minimum system architecture requirement for an e-commerce Web site that processes orders?

A)single-tier architecture
B)two-tier architecture
C)three-tier architecture
D)multi-tier architecture

Question 33

The leading Web server software is:

A)Apache.
B)Microsoft Internet Information Server.
C)Sun Solaris.
D)Google Enterprise Server.

Question 34

The systems development life cycle methodology that can be used to create an e-commerce Web site has five major steps.

Question 35

A template test is a form of which type of testing?

A)unit testing
B)system testing
C)acceptance testing
D)A/B testing

Question 36

When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.

Question 37

Two-tier architecture typically includes a Web server and a database server.

Question 38

Apache Web server software works with Linux and Unix operating systems.

Question 39

Which of the following is used to process certificates and private/public key information?

A)HTTP
B)Secure Sockets Layer/Transport Layer Security
C)File Transfer Protocol
D)data capture tools

Question 40

All of the following are major players in hosting/co-location/cloud services except:

A)GoDaddy.
B)WordPress.
C)Rackspace.
D)CenturyLink.

Question 41

Advantages of dynamic page generation include all of the following except:

A)lowered menu costs.
B)market segmentation.
C)nearly cost-free price discrimination.
D)client-side execution of programming.

Question 42

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

A)Apache web server
B)proxy server
C)shopping cart
D)CMS

Question 43

Which of the following type of application server monitors and controls access to a main Web server and implements firewall protection?

A)proxy server
B)list server
C)groupware server
D)mail server

Question 44

Prior to the development of e-commerce, Web sites primarily delivered static HTML pages.

Question 45

A list server can be used to manage e-mail marketing campaigns.

Question 46

Which of the following cannot be used to retrieve objects from a database?

A)CGI
B)ASP
C)JSP
D)HTML

Question 47

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

A)CGI
B)ODBC
C)MySQL
D)HTTP

Question 48

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Question 49

All of the following are methods of improving the processing architecture of a Web site except:

A)separating static content from dynamic content.
B)optimizing ASP code.
C)optimizing the database schema.
D)adding Web servers.

Question 50

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

A)scaling hardware vertically.
B)scaling hardware horizontally.
C)replacing static pages with dynamically generated pages.
D)improving processing architecture.

Question 51

Which of the following types of sites typically needs a high percentage of secure pages?

A)Web services
B)customer self-service
C)trading
D)publishing/subscription

Question 52

Which of the following is not an open source software tool?

A)WebSphere
B)Apache
C)MySQL
D)PHP

Question 53

Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

Question 54

The term stateless refers to the fact that:

A)no one government entity controls the Internet.
B)the server does not have to maintain an ongoing dedicated interaction with the client computer.
C)system performance degrades as more simultaneous users require service.
D)Web servers may maintain multiple instances of server software to handle requests.

Question 55

All of the following are basic functionality provided by e-commerce merchant server software except:

A)a product catalog.
B)marketing software.
C)a shopping cart.
D)credit card processing.

Question 56

Dynamic page generation lowers menu costs.

Question 57

Which of the following is an example of a CMS?

A)Apache
B)WordPress
C)Dreamweaver CC
D)Webtrends Analytics

Question 58

MySQL is which of the following?

A)open source database software
B)a scripting language embedded in HTML documents
C)Web server software
D)Web site analytics software

Question 59

The Web server software used has a significant impact on how a Web site's Web pages look on a user's computer.

Question 60

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

A)file sizes of Web pages being served
B)number of simultaneous users in peak periods
C)speed of legacy applications that are needed to supply data to Web pages
D)whether content is dynamic or static

Question 61

Which of the following is not part of the LAMP open source Web development model?

A)Linux
B)Apache
C)Microsoft IIS
D)PHP

Question 62

All of the following are important factors in search engine optimization except:

A)selecting keywords and page titles.
B)identifying market niches for your services or products.
C)buying search engine ads.
D)adhering to accessibility guidelines.

Question 63

Building which of the following is the most expensive path to creating a mobile presence?

A)native app
B)mobile Web site
C)mobile Web app
D)hybrid HTTP

Question 64

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

A)VBScript
B)ActiveX
C)ColdFusion
D)JavaScript

Question 65

Explain both the demand-side and the supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.

Question 66

PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic Web page content.

Question 67

What are widgets and how are they used? How do they differ from mashups?

Question 68

Django is based on which of the following?

A)PHP
B)Python
C)Perl
D)Ruby on Rails

Question 69

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

A)privacy policies.
B)cookies.
C)accessibility rules.
D)site management tools.

Question 70

List and describe the eight most important factors in successful e-commerce site design.

Question 71

Ruby on Rails is based on which of the following philosophies?

A)SLDC
B)CoC
C)LAMP
D)Ajax

Question 72

All of the following are key design principles of responsive Web design except:

A)flexible grid-based layouts.
B)media queries.
C)coding by convention.
D)flexible images and media.

Question 73

Which of the following statements about responsive Web design (RW
D)is not true?

A)RWD works best for sites that have complex functionality.
B)RWD tools include HTML5 and CSS3.
C)RWD makes it possible to design a Web site that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed.
D)RWD can be costly.

Question 74

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A)CGI
B)ColdFusion
C)JavaScript
D)VBScript

Question 75

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Question 76

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.

Question 77

Django follows the ________ programming principle.

A)CoC
B)WYSIWYG
C)DRY
D)LAMP

Question 78

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site that is optimized for the device?

A)LAMP
B)AWD
C)mobile first design
D)RoR

Question 79

All of the following are Web site design features that annoy customers except:

A)slow-loading pages.
B)pop-under ads.
C)splash pages.
D)redundant navigation.

Question 80

Which of the following is the most commonly used server-side scripting language?

A)Ruby on Rails
B)Django
C)PHP
D)Perl