Deck 10: Online Content and Media

Question 1

Which of the following three forms of media account for over 77% of the hours spent consuming media?

A)television, radio, and the Internet
B)television, magazines, and the Internet
C)the Internet, radio, and newspapers
D)television, the Internet, and newspapers

Answer 1

A

Question 2

Today, the Internet generates over 25% of total media revenues.

Answer 2

False

Question 3

Internet users consume more media of all types than non-Internet users.

Answer 3

True

Question 4

Online readership of newspapers is declining by more than 10% a year.

Question 5

In 2013, the social gaming market is the fastest growing form of online gaming.

Question 6

The impact of the Internet on media appears to be decreasing the total demand for media.

Question 7

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

Question 8

The overall size of the online video audience is about the same size as the traditional television audience.

Question 9

Which of the following type of online content does the highest percentage of Internet users purchase or view online?

A)newspapers
B)radio
C)games
D)music

Question 10

The average American still spends more time watching television than using the Internet.

Question 11

The a la carte revenue model allows users to pay only for what they use.

Question 12

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

Question 13

Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers?

A)Netflix
B)Hulu
C)Zynga
D)VUDU

Question 14

Videos are the fastest growing form of paid content.

Question 15

Which of the following is not a current trend in online content?

A)Sales of music in digital form produce more revenue than sales of physical units.
B)Readership of newspapers in print form continues to exceed online readership.
C)The growth of tablets spurs a growth in online magazine revenues.
D)Console game sales stagnate in comparison to online gaming.

Question 16

In the wholesale model of e-book distribution, pricing power is with the retailer.

Question 17

Cannibalization is a major challenge facing book publishers.

Question 18

By 2016, online movies are expected to surpass music as the largest form of online revenue in terms of revenue.

Question 19

Smartphones are an example of technological convergence.

Question 20

In comparison to hours spent at work, the average American adult spends ________ consuming various media.

A)a quarter as much time
B)a third as much time
C)an equivalent amount of time
D)twice as much time

Question 21

Which of the following generates the largest share of media revenues?

A)video games
B)television
C)newspapers
D)radio

Question 22

All of the following typically favor the elimination of DRM except:

A)hackers.
B)technology companies.
C)content owners.
D)telecommunications pipeline companies.

Question 23

Which of the following occurs first in the process of content convergence?

A)media integration
B)media migration
C)media transformation
D)media maturity

Question 24

Approximately ________ of the Internet population in the United States reads magazines online.

A)one-quarter
B)one-third
C)one-half
D)three-quarters

Question 25

Which of the following was the most troubled segment of the publishing industry in 2013?

A)books
B)magazines
C)newspapers
D)periodicals

Question 26

All of the following statements about the online video audience are true except:

A)major television events tend to draw higher viewership than online videos.
B)the online video audience is around 180 million monthly unique viewers.
C)YouTube draws the highest number of monthly unique viewers of online video.
D)the overall size of the online video audience is much smaller than the traditional television audience.

Question 27

In 2013, YouTube announced:

A)100 new channels.
B)paid-subscription channels.
C)movie-streaming channels.
D)new channels for live streaming of special broadcast TV events.

Question 28

Which of the following is the fastest growing segment of media revenues?

A)television
B)home video
C)Internet media
D)newspapers

Question 29

Which of the following is the fastest growing paid content area?

A)online radio
B)online games
C)online music
D)online video

Question 30

All of the following are true about the newspaper industry except:

A)newspaper management has been sluggish to respond to the opportunities on the Internet for news.
B)online readership of newspapers is declining.
C)newspaper management overly protected content from being distributed by aggregators.
D)offline readership of newspapers is increasing.

Question 31

DRM refers to a combination of ________ for protecting digital content.

A)hardware and software methods
B)technical and legal means
C)user and publisher agreements
D)local and remote policies

Question 32

There are approximately ________ online newspapers in the world.

A)1,000
B)10,000
C)25,000
D)50,000

Question 33

Which of the following is not a major contributing factor to net value?

A)providing instantaneous, online access to information
B)providing large, searchable historical archives
C)enabling consumers to move online information to other documents easily
D)offering a variety of subscription models

Question 34

Which of the following is not one of the factors required to charge for online content?

A)multiple delivery methods
B)focused market
C)specialized content
D)high perceived net value

Question 35

Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors?

A)USA Today
B)Washington Post
C)Wall Street Journal
D)The New York Times

Question 36

All of the following are aspects of content convergence except:

A)language.
B)design.
C)production.
D)distribution.

Question 37

All of the following are examples of technology convergence except:

A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.

Question 38

In 2013, total paid online content was estimated to be:

A)150 million.
B)1)5 billion.
C)15 billion.
D)150 billion.

Question 39

Digital magazine revenues are expected to ________ over the next few years.

A)remain stable
B)more than double
C)grow 10% a year
D)continue to decrease

Question 40

Which are the two most popular activities in terms of online content on the Internet?

A)newspapers and radio
B)movies and TV
C)books and magazines
D)TV and games

Question 41

In 2013, around what percentage of Americans had read an e-book?

A)5%
B)15%
C)20%
D)30%

Question 42

Zinio is an example of which of the following?

A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press

Question 43

Which of the following is used by the highest percentage of people to read e-books?

A)PC
B)e-reader such as a Kindle or Nook
C)cell phone
D)tablet computer

Question 44

Which of the following is the earliest precursor to today's e-books and e-book readers?

A)Apple iPod
B)Project Gutenberg
C)Franklin Reader
D)Voyager Company's multimedia CDs

Question 45

In 2013, Amazon's e-book and media store contained around how many book titles?

A)about 10,000
B)about 100,000
C)about 1 million
D)about 10 million

Question 46

Who was the first major fiction writer to create an e-book-only volume of a new work?

A)Mary Higgins Clark
B)Stephen King
C)Dan Brown
D)Anne Rice

Question 47

All of the following statements about the television and premium video industry are true except:

A)the current transition to Internet delivery of television is leading to a decline in traditional television viewing.
B)television is the largest content provider in the United States.
C)the largest online video distributor is Apple's iTunes.
D)over-the-top entertainment services are a threat to cable television distributors.

Question 48

Which of the following is not a leading factor in changing the television industry?

A)increasing broadband penetration
B)development of the mobile platform
C)a willing industry with a library of high-quality content
D)inability to attract customers to traditional products

Question 49

In 2013, approximately how much were consumers expected to spend on digital music?

A)$39 million
B)$390 million
C)$3.9 billion
D)$39 billion

Question 50

Which of the following is the largest producer of revenues in the entertainment industry?

A)radio
B)television
C)films
D)video games

Question 51

As of 2013, around how many Kindles of all types have been sold in the United States?

A)8 million
B)80 million
C)800 million
D)8 billion

Question 52

Which of the following best describes the online newspaper industry's revenue model?

A)mostly successful implementation of the subscription-fee model
B)struggling to successfully implement a fee-based model
C)abandonment of the subscription-fee model and return to free model
D)mix of revenues from classified ad sales and subscription fees

Question 53

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:

A)movies are more difficult to move around the Web without detection.
B)movies typically have far larger file sizes than music tracks.
C)the movie industry is a concentrated oligopoly.
D)there are fewer firms competing for distribution rights.

Question 54

All of the following are subscription services except:

A)Pandora.
B)Spotify.
C)iTunes.
D)Rhapsody.

Question 55

E-book sales in 2013 were approximately:

A)$58 million.
B)$580 million.
C)$5.8 billion.
D)$58 billion.

Question 56

Which form of online entertainment is expected to generate the most revenue in 2016?

A)TV
B)games
C)music
D)motion pictures

Question 57

All of the following statements about the movie industry are true except:

A)over 90 million Americans were expected to watch movies online in 2013.
B)in 2013, consumers paid more for online movie viewing than for DVDs or related physical products.
C)online movie viewing is growing faster than all video viewing.
D)Internet and online distribution now make up the largest share of movie revenues.

Question 58

Around how many page views do online newspapers generate in a typical month?

A)41 million
B)410 million
C)4)1 billion
D)41 billion

Question 59

Which of the following statements about the online newspaper audience is not true?

A)Online newspaper readership is growing at 17% a year.
B)The online newspaper audience is highly engaged.
C)The people who read newspapers online tend to be less educated than those who visit YouTube.
D)Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 60

Which of the following statements about the wholesale and agency models for selling books is not true?

A)In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B)Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C)The Justice Department sued Amazon for engaging in predatory pricing.
D)The agency model was developed in response to Amazon's pricing strategies.

Question 61

Music download networks offer:

A)high user control and high user focus.
B)high user control and low user focus.
C)low user control and high user focus.
D)low user control and low user focus.

Question 62

Content convergence describes convergence in the design, production, and ________ of content.

Question 63

In ________, sales of new digital products replace sales of traditional products.

Question 64

Apple's Newsstand is an example of a(n)________.

Question 65

In the ________ model, successful online content distributors create their own content for exclusive distribution.

Question 66

In 2013, which of the following forms of online entertainment produced the least amount of revenue?

A)radio
B)TV
C)games
D)motion pictures

Question 67

________ convergence involves the merger of media enterprises into synergistic combinations that can create and cross-market content on different platforms.

Question 68

In the ________ model for e-books, prices are set by the publisher.

Question 69

Amazon's Kindle uses a kind of DRM sometimes referred to as a(n)________ to restrict the widespread sharing of content.

Question 70

________ refers to that portion of perceived customer value that can be attributed to the fact that content is available on the Internet.

Question 71

In 2013, which of the following comprised the largest segment of the online gaming audience?

A)social gamers
B)mobile gamers
C)casual gamers
D)console gamers

Question 72

Next to iTunes, ________ is the second largest music service.

Question 73

Amazon's ________ is not just an e-book reader but also a media and entertainment portable device.

Question 74

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Question 75

Traditional media programming offers:

A)high user control and high user focus.
B)high user control and low user focus.
C)low user control and high user focus.
D)low user control and low user focus.

Question 76

________ refers to the use of the Internet to deliver entertainment services to the home.

Question 77

Google ________ is Google's version of Apple's iTunes store.

Question 78

An example of ________ is a song downloaded from Rhapsody that expires, or cannot be played, if your monthly subscription fee is not paid.

Question 79

________ describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Question 80

Which of the following is the fastest growing online gaming audience?

A)casual gamers
B)mobile gamers
C)social gamers
D)console gamers