Deck 4: Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

Question 1

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up website over a one-year period?

Answer 1

A one-year e-commerce presence timeline might include the following phases, activities, and milestones. Phase 1/Planning, in which an e-commerce presence would be envisaged and personnel developed, with a milestone of creating a mission statement; Phase 2/Website development, in which content would be acquired, a site design developed, and hosting arranged for the site, with a milestone of creating a website plan; Phase 3/Web implementation, in which keywords and metatags would be developed, search engine optimization strategies deployed, and potential sponsors identified, with a creation of a functional website as the milestone; Phase 4/Social media plan, in which appropriate social platforms and content for products and services would be identified, with the creation of a social media plan as the milestone; Phase 5/Social media implementation, in which a Facebook, Twitter, Pinterest and other social media presence would be developed, with a functioning social media presence as the milestone; and Phase 6/Mobile plan, in which a mobile plan would be developed with options for porting the website to the mobile platform considered, and with a mobile media plan as the relevant milestone. Phase 6/Mobile plan might also be the first phase for a firm that wanted to employ mobile first design.

Question 2

Which of the following verifies that the business objectives of the system are in fact working?

A)system testing
B)acceptance testing
C)unit testing
D)implementation testing

Answer 2

B

Question 3

Offline media is typically used for all of the following marketing activities except:

A)education.
B)exposure.
C)conversation.
D)branding.

Answer 3

C

Question 4

Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

Question 5

Which of the following involves testing a site's program modules one at a time?

A)system testing
B)acceptance testing
C)unit testing
D)implementation testing

Question 6

The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.

A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly

Question 7

Most of the time required to maintain an e-commerce site is spent on:

A)debugging code.
B)responding to emergency situations.
C)general administration and making changes and enhancements to the system.
D)changes in reports, data files, and links to backend databases.

Question 8

What are the two most important management challenges in building a successful e-commerce presence?

A)developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B)having an accurate understanding of your business environment and an achievable business plan
C)building a team with the right skill sets and closely managing the development process
D)identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 9

Which of the following basic system functionalities is used to display goods on a website?

A)product database
B)digital catalog
C)shopping cart system
D)customer database system

Question 10

Which of the following is not one of the basic business objectives for an e-commerce site?

A)display goods
B)execute a transaction
C)provide production and supplier links
D)optimize system architecture

Question 11

Which system functionality must your website have to be able to personalize or customize a product for a client?

A)an ad server
B)a site tracking and reporting system
C)an inventory management system
D)customer on-site tracking

Question 12

Which of the following typically includes a data flow diagram (DFD)to describe the flow of information for an e-commerce site?

A)physical design
B)logical design
C)testing plan
D)co-location plan

Question 13

Which of the following are the two main components of a systems design?

A)logical design and physical design
B)behavioral design and technological design
C)business objectives and technology requirements
D)front-end systems and back-end systems

Question 14

Which of the following details the actual hardware components to be used in a system?

A)architecture plan
B)system functionalities plan
C)logical design
D)physical design

Question 15

In order from beginning to end, the major steps in the SDLC are:

A)systems analysis/planning; systems design; building the system; testing; and implementation.
B)systems design; testing; building the system; and implementation.
C)systems analysis/planning; systems design; building the system; implementation; and testing.
D)systems analysis/planning; implementation; building the system; and testing.

Question 16

All of the following are basic information requirements for a product database except:

A)product descriptions.
B)stock numbers.
C)customer ID numbers.
D)inventory levels.

Question 17

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

A)website
B)e-mail
C)social media
D)offline media

Question 18

In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?

Question 19

Which of the following helps you engage your customers in a conversation?

A)shopping cart
B)product database
C)on-site blog
D)site tracking and reporting system

Question 20

________ are the types of information systems capabilities needed to meet business objectives.

A)Information requirements
B)System functionalities
C)System design specifications
D)Physical design specifications

Question 21

In general, the annual system maintenance cost will roughly parallel the development cost.

Question 22

A multi-tier architecture typically includes only a web server and a database server.

Question 23

When developing an e-commerce presence, it is important to understand that the technology must drive the business, not the reverse.

Question 24

Which of the following is used to process certificates and private/public key information?

A)HTTP
B)Secure Sockets Layer/Transport Layer Security
C)File Transfer Protocol
D)data capture tools

Question 25

Apache web server software works with Linux and Unix operating systems.

Question 26

Describe the major issues surrounding the decision to build and/or host your own e-commerce site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

Question 27

The SDLC methodology helps developers to understand the business objectives of a system and design an appropriate solution.

Question 28

Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?

A)single-tier architecture
B)two-tier architecture
C)three-tier architecture
D)multi-tier architecture

Question 29

All of the following are major players in hosting/co-location/cloud services except:

A)GoDaddy.
B)WordPress.
C)Verio.
D)Liquid Web.

Question 30

Which form of testing compares a control page with one that is very different?

A)template test
B)new concept test
C)funnel test
D)system test

Question 31

The leading web server software is:

A)Apache.
B)Microsoft Internet Information Server.
C)Sun Solaris.
D)Google Enterprise Server.

Question 32

A template test is a form of which type of testing?

A)unit testing
B)system testing
C)acceptance testing
D)A/B testing

Question 33

Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.

Question 34

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

A)2
B)4
C)6
D)8

Question 35

All of the following might be part of a website's middle-tier layer except:

A)a database server.
B)an ad server.
C)legacy corporate applications.
D)a mail server.

Question 36

Which of the following would you use to verify that links on web pages are valid?

A)HTTP
B)FTP
C)data capture tools
D)site management tools

Question 37

All of the following are basic functionality provided by web servers except:

A)site management tools.
B)data capture tools.
C)security services.
D)a shopping cart.

Question 38

All of the following are simple steps for optimizing web page content except:

A)reducing unnecessary HTML comments.
B)segmenting computer servers to perform dedicated functions.
C)using more efficient graphics.
D)avoiding unnecessary links to other pages on the site.

Question 39

Which of the following does not offer website building tools?

A)Squarespace
B)Google Sites
C)WordPress
D)Apache

Question 40

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

A)split testing.
B)funnel testing.
C)benchmarking.
D)system testing.

Question 41

The web server software used has a significant impact on how a website's web pages look on a user's computer.

Question 42

Which of the following types of sites typically needs a high percentage of secure pages?

A)web services
B)customer self-service
C)trading
D)publishing/subscription

Question 43

________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce.

A)Application servers
B)Web page servers
C)Database servers
D)Content management servers

Question 44

Prior to the development of e-commerce, websites primarily delivered static HTML pages.

Question 45

Dynamic page generation makes it easier to segment markets.

Question 46

Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

Question 47

All of the following are methods of improving the processing architecture of a website except:

A)separating static content from dynamic content.
B)optimizing ASP code.
C)optimizing the database schema.
D)adding web servers.

Question 48

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

A)CGI
B)proxy server
C)shopping cart
D)CMS

Question 49

MySQL is which of the following?

A)open source database software
B)scripting language embedded in HTML documents
C)web server software
D)website analytics software

Question 50

The term stateless refers to the fact that:

A)no one government entity controls the Internet.
B)the server does not have to maintain an ongoing dedicated interaction with the client computer.
C)system performance degrades as more simultaneous users require service.
D)web servers may maintain multiple instances of server software to handle requests.

Question 51

Which of the following is an example of a CMS?

A)Apache
B)Drupal
C)Dreamweaver CC
D)Webtrends Analytics

Question 52

Advantages of dynamic page generation include all of the following except:

A)lowered menu costs.
B)market segmentation.
C)nearly cost-free price discrimination.
D)client-side execution of programming.

Question 53

All of the following are basic functionality provided by e-commerce merchant server software except:

A)a product catalog.
B)marketing analytics.
C)a shopping cart.
D)credit card processing.

Question 54

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

A)file sizes of web pages being served
B)number of simultaneous users in peak periods
C)speed of legacy applications that are needed to supply data to web pages
D)whether content is dynamic or static

Question 55

Which of the following types of application server monitors and controls access to a main web server, and implements firewall protection?

A)proxy server
B)list server
C)groupware server
D)mail server

Question 56

Objects can be retrieved from the database using Java Server Pages.

Question 57

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

A)CGI
B)ODBC
C)MySQL
D)HTTP

Question 58

Upgrading a server from a single processor to multiple processors is an example of scaling a site vertically.

Question 59

Which of the following cannot be used to retrieve objects from a database?

A)CGI
B)ASP
C)JSP
D)HTML

Question 60

All of the following are steps one can take to right-size a website's hardware platform and meet demands for service except:

A)scaling hardware vertically.
B)scaling hardware horizontally.
C)replacing static pages with dynamically generated pages.
D)improving processing architecture.

Question 61

Building which of the following is the most expensive path to creating a mobile presence?

A)native app
B)mobile website
C)mobile web app
D)hybrid HTTP

Question 62

Which of the following is the most commonly used server-side scripting language?

A)Ruby on Rails
B)Django
C)PHP
D)Perl

Question 63

All of the following are website design features that annoy customers except:

A)slow-loading pages.
B)pop-under ads.
C)splash pages.
D)multi-browser functionality.

Question 64

The primary way a website is able to personalize the content presented to a visitor is through the use of:

A)privacy policies.
B)cookies.
C)accessibility rules.
D)site management tools.

Question 65

Ruby on Rails is based on which of the following philosophies?

A)SLDC
B)CoC
C)LAMP
D)Ajax

Question 66

All of the following are important factors in search engine optimization except:

A)selecting keywords and page titles.
B)encouraging other sites to link to your site.
C)buying search engine ads.
D)adhering to privacy policies.

Question 67

Storing HTML pages in RAM rather than on a server's hard drive is an expensive way to fine-tune the processing architecture of a website.

Question 68

List and describe the eight most important factors in successful e-commerce site design.

Question 69

Django follows the ________ programming principle.

A)CoC
B)WYSIWYG
C)DRY
D)LAMP

Question 70

All of the following are key design principles of responsive web design except:

A)flexible grid-based layouts.
B)media queries.
C)coding by convention.
D)flexible images and media.

Question 71

PHP is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic web page content.

Question 72

Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.

Question 73

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

A)VBScript
B)ActiveX
C)ColdFusion
D)JavaScript

Question 74

What tools or technologies are available for providing interactivity and active content on a website and what functionality do they add? Describe at least five.

Question 75

Which of the following statements about responsive web design (RWD)is not true?

A)RWD works best for sites that have complex functionality.
B)RWD tools include HTML5 and CSS3.
C)RWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed.
D)RWD can be costly.

Question 76

What are widgets and how are they used? How do they differ from mashups?

Question 77

Which of the following is not part of the LAMP open source web development model?

A)Linux
B)Apache
C)Microsoft IIS
D)PHP

Question 78

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A)CGI
B)ColdFusion
C)JavaScript
D)VBScript

Question 79

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

A)LAMP
B)AWD
C)mobile first design
D)RoR

Question 80

Django is based on which of the following?

A)PHP
B)Python
C)Perl
D)Ruby on Rails