Deck 13: E-commerce, Social Networking, and Web 20

Question 1

When embarking on ecommerce, companies need not worry about customer security and privacy.

Answer 1

False

Question 2

Social capital adds value in four ways: Information, Influence, Employment, Personal reinforcement.

Answer 2

False

Question 3

Ecommerce is the buying and selling of goods and services over public and private computer networks.

Answer 3

True

Question 4

Merchant companies take title to the goods they sell.

Question 5

The people you know least can contribute the most to your network.

Question 6

Ecommerce may require interconnectedness of the entire ERP process.

Question 7

B2C, or business-to-consumer, engages in sales between a supplier and a retail customer.

Question 8

A manufacturer that sells office goods hardware to city hall over the internet is engaging in B2G commerce.

Question 9

Modern consumers often know more about a product or service than does the person facilitating the sale.

Question 10

Checking the weather on theweathernetwork.com or yahoo.ca is an example of ecommerce.

Question 11

Priceline.com is an example of an electronic exchange used by consumers.

Question 12

You gain social capital by adding more friends to your network and strengthening relationships.

Question 13

Generally speaking, merchant companies include B2C, B2B and B2G enterprises.

Question 14

Ecommerce can be used to determine price elasticity.

Question 15

One advantage of IT is the ability to keep track of many more people and enhance personalization.

Question 16

Disintermediation is the elimination of sales taxes when selling online.

Question 17

Dell Computer engages in B2B, B2C, and B2G online commerce.

Question 18

Nonmerchant companies take title to the goods they sell.

Question 19

Disintermediation can have the overall effect of increasing margins for manufacturers and lowering consumer prices.

Question 20

Online auctions such as eBay are the most common form of nonmerchant ecommerce.

Question 21

Nonmerchant companies

A) usually don't need ERP applications.
B) engage in disintermediation.
C) arrange the sale of goods without actually owning the goods.
D) sell services they own.
E) do not deal with the public.

Question 22

Priceline.com is an example of a(n)

A) cloud based storage service.
B) ERP.
C) electronic exchange.
D) merchant company.
E) price elasticity solution.

Question 23

In the ecommerce realm, business-to-consumer applications first captured the attention of

A) Revenue Canada.
B) Dell Computer.
C) mail-order businesses.
D) auction houses.
E) the auto industry.

Question 24

When making a purchase, modern consumers are more likely to

A) shop at a physical store.
B) use a single information channel.
C) know little about the product or service.
D) know just as much about the product or service as the sales staff.
E) require more help making a purchase decision.

Question 25

Ecommerce is considered a(n) ________ of electronic business.

A) necessity
B) subset
C) precursor
D) cause
E) irrelevant factor

Question 26

Merchant companies

A) sell goods and services on consignment.
B) act as clearing houses or exchanges.
C) are a throwback to the 1800s.
D) own the goods they sell.
E) sell goods only to government.

Question 27

When a user modifies Google's My Maps, this is a Web 2.0 feature called mashups.

Question 28

eBay.ca would be an example of

A) B2C nonmerchant ecommerce.
B) B2G merchant ecommerce.
C) B2B merchant ecommerce.
D) B2C merchant ecommerce.
E) B2G and B2B nonmerchant ecommerce.

Question 29

An ecommerce nonmerchant that provides goods and services at a stated price and arranges for delivery is known as

A) data warehouse.
B) clearinghouse.
C) agent.
D) B2B mediator.
E) reseller.

Question 30

Advertising rates can be changed automatically hour by hour under Web 2.0 by using Google's AdWords.

Question 31

Organizations need to ensure that all aspects of the business operate smoothly before

A) using an ERP application.
B) hiring IT people.
C) the enterprise management systems are securely connected to the internet.
D) selling goods online.
E) the business opens.

Question 32

Disintermediation occurs when

A) a merchant becomes a nonmerchant.
B) governments stop buying services online.
C) electronic exchanges fail to make a match.
D) IT systems fail.
E) a manufacturer sells directly to the end user.

Question 33

It could be said that traditional websites are about participation and Web 2.0 is about publishing.

Question 34

Electronic exchanges are websites that

A) sell goods and services at a large discount.
B) match buyers and sellers.
C) allow consumers to bid against one another online.
D) provide information for a fee.
E) store data from any person or business.

Question 35

Ecommerce can be defined as

A) using Google to find clothing.
B) sending text advertising.
C) a store that has a website.
D) buying and selling over computer networks.
E) online dating.

Question 36

To be successful, ecommerce will likely require ________ of the entire enterprise resource planning process.

A) showrooming
B) interconnectedness
C) dismantling
D) conversion to SQL
E) management understanding

Question 37

Web 2.0 applications need to be installed on the user's computer before the application can be used.

Question 38

Merchant companies usually consist of

A) B2B, B2G, and C2C types of ecommerce.
B) B2B, B2G, and B2C types of ecommerce.
C) B2B, B2C, and C2C types of ecommerce.
D) B2C and C2C types of ecommerce.
E) C2C and B2B types of ecommerce.

Question 39

The Web 2.0 business model relies on software licensing to provide software as a service.

Question 40

Surprisingly, disintermediation is giving way in some business models to re-intermediation. An example of this is

A) Dell.ca.
B) google.ca.
C) Expert systems.
D) Travelocity.ca.
E) rbauction.com.

Question 41

A clearinghouse business that matches buyers and sellers is called a(n)

A) electronic trader.
B) electronic matchmaker.
C) electronic exchange.
D) exchange broker.
E) product exchange.

Question 42

The term "Web 2.0" was first popularized by

A) Tim O'Reilly
B) Bill Gates.
C) Larry Ellison.
D) Andrew Gemino.
E) Warren Buffet.

Question 43

When it comes to social networks, if a company hires salespeople, has a strong customer support system, and engages in public relations, the company is building

A) a strong brand.
B) word of mouth.
C) social capital.
D) sales leads.
E) customer loyalty.

Question 44

When a consumer looks at a product at a bricks-and-mortar store, then purchases the product online, this is called

A) price conflict.
B) online elasticity.
C) merchant ecommerce.
D) showrooming.
E) channel conflict.

Question 45

Contrary to common thinking, network theory suggests that ________ contributes the most to the growth of social networks.

A) strong relationships
B) better credentials
C) "frenemies"
D) weak relationships
E) high school relationships

Question 46

More opportunities to influence and reinforce image and position are benefits to increase

A) social capital.
B) advertising.
C) value chain management.
D) data-mining.
E) information flow

Question 47

Information systems impact social networking by

A) letting us see people with the same qualifications within a company.
B) improving search capabilities and reducing the trade-off between richness and reach.
C) allowing people to find class reunions, meetings, and jobs.
D) being available 24 hours a day for important contacts.
E) strengthening weak ties.

Question 48

According to Lin, social capital adds value in these ways:

A) provides information, gives opportunity to influence, lends social credential, reinforces image.
B) increased customer feedback, more effective CRM systems, lower customer acquisition costs.
C) greater employee engagement, better long range planning.
D) more opportunity to influence, more effective CRM, increased customer feedback in B2C situations.
E) increased human capital, lower costs for physical capital, reduced supplier power.

Question 49

The value of a social capital varies depending on a network's

A) number of relationships, the strength of those relationships and the resources controlled.
B) average age of the members, the interests of the network and the physical location of members.
C) relationship strengths, the physical location of members, the age of the members.
D) the resources controlled by the network, the age of members, and interests of members
E) group analysis of members, strength of relationships, numbers of members.

Question 50

For the consumer, ecommerce improves the flow of

A) price information.
B) database structures.
C) business intelligence.
D) social capital.
E) physical capital.

Question 51

Future Shop mitigates showrooming by

A) not having products in the store that can be purchased online at other stores.
B) using high pressure sales tactics in the store.
C) discouraging customers from taking pictures of goods.
D) online record processing.
E) encouraging customers to browse in person and buy online.

Question 52

Economic factors to be considered by vendors who want to engage in ecommerce include

A) increases in customer service, logistics and manufacturing expenses.
B) showrooming, lower taxation and customer service expenses.
C) increased competition and fewer customers.
D) channel conflict and lower logistics expenses.
E) showrooming and higher customer service expenses.

Question 53

Web 2.0 applications are

A) installed on users' computers.
B) installed on users' networks.
C) installed on users' computers and networks.
D) thin clients.
E) seldom updated.

Question 54

According to Nan Lin, social capital is created by

A) investing in social relations with the expectations of returns in the marketplace.
B) the opening up of a twitter account by a company.
C) doing a speech for your department meeting.
D) using email to contact your acquaintances.
E) any online activity that involves networking.

Question 55

________ are companies that exemplify Web 2.0.

A) Google, Microsoft, and Oracle
B) Microsoft, Intuit, and YouTube
C) Microsoft, Sage, and Intel
D) Sage, Oracle, and Java
E) Google, Amazon, and eBay

Question 56

On some websites, users can give each other customer support or even participate in the creation of solutions, designs and products. This phenomenon is called

A) the web 2.0 solver effect.
B) group processing.
C) crowdsourcing.
D) parallel processing.
E) real-time marketing

Question 57

For the vendor, ecommerce produces new information about

A) manufacturer's profits.
B) price elasticity.
C) disintermediation.
D) merchant companies.
E) nonmerchant companies.

Question 58

Crowdsourcing combines ________, viral marketing, and open-source design.

A) thin clients
B) social networking
C) ERP
D) mashups
E) licensed software

Question 59

Web 2.0 relies on ________ to drive revenues.

A) video sales
B) software licensing
C) information storage
D) advertising
E) )mpg sales

Question 60

When Dell computers sells to a federal agency, this is called

A) C2C ecommerce.
B) B2G ecommerce.
C) C2G ecommerce.
D) B2B ecommerce.
E) Customer relationship management.

Question 61

________ is the elimination of intermediaries between vendors and buyers.

Question 62

By using Track My Pizza, Domino's has had a(n) ________ increase in online orders.

A) 18 percent
B) $2.00
C) 36 percent
D) 100 percent
E) 200 percent

Question 63

With per click advertising, the advertiser only has to pay the host site when

A) the customer buys something.
B) the customer lands on the host site page.
C) the customer asks a question.
D) the customer reads the advertisement.
E) the customer clicks on the link.

Question 64

"Viral marketing" is the term used when

A) news is spread by repeated sending of a message from one person to others who repeat the cycle.
B) users get tired of the message.
C) an ad campaign increases sales less than 2 percent.
D) an ad pops up when the user goes to a new web page.
E) drug companies advertise cold medicine.

Question 65

If a website's value increases with the number of users and the amount of use, this is a Web 2.0 characteristic called

A) the bigger is better effect.
B) the mirage effect.
C) network effects.
D) the Amazon effect.
E) the Google effect.

Question 66

________ is the buying and selling of goods and services over public and private computer networks.

Question 67

________ companies do not take title to the goods they sell.

Question 68

AdSense and other similar services use the host organization's ________ to insert matching ads.

A) postal code
B) phone number
C) name
D) home city
E) site content

Question 69

With Web 2.0, advertising rates can be changed

A) hour by hour.
B) weekly.
C) monthly.
D) every two months.
E) when the contract is renewed.

Question 70

Advertisers can actually purchase search words from Google by using

A) AdWords.
B) SEO optimization.
C) social networks.
D) mashups.
E) crowdsourcing.

Question 71

The result of combining outputs from two or more websites is called

A) crowdsourcing.
B) social networking.
C) B2C ecommerce.
D) data parsing.
E) a mashup.

Question 72

Google's My Maps is an example of a(n)

A) pay per use application.
B) mashup application.
C) user downloaded database.
D) social network
E) weak relationship

Question 73

Business literature defines ________ types of capital.

A) two
B) three
C) four
D) five
E) six

Question 74

What Web 3.0 will look like and do is pretty much

A) unpredictable.
B) a function of internet speed.
C) going to rest with Google.
D) already done by Facebook.
E) up to nonmerchant companies.

Question 75

Compared to Web 2.0 processing, traditional processing is characterized by

A) software as a product, extensive advertising and user participation.
B) controlled, fixed interface, product value fixed, software as a product.
C) viral marketing, software as a free service, mashups encouraged.
D) product value fixed, user participation, software as a product.
E) publishing, organic interfaces, value increases with more users.

Question 76

Compared to traditional processing, Web 2.0 processing is characterized by

A) software as a product, extensive advertising and publishing.
B) controlled, fixed interface, viral marketing and software as a free service.
C) viral marketing, software as a free service, mashups encouraged.
D) product value fixed, user participation, software as a product.
E) publishing, organic interfaces, value increases with more users.

Question 77

Channel conflict, increased logistics expense, and showrooming are all possible drawbacks of

A) ecommerce.
B) social networking.
C) licensed software.
D) having a big store.
E) price elasticity.

Question 78

Online auctions such as eBay are the most common form of nonmerchant ________.

Question 79

Under Web 2.0, information systems that deal with ________ still require some level of control.

A) AdSense
B) social networks
C) pizza delivery
D) financial or material assets
E) placing data into a data warehouse

Question 80

________ companies take title to the goods they sell.