Deck 2: Developing Resources
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Deck 2: Developing Resources
1
The resource-based theory views the firm as a bundle of resources capable of creating value for shareholders and other stakeholders.
True
2
Competitive advantage represents the ability of an organization to consistently outperform rivals in a given market.
True
3
A typical organization has a long list of distinctive competencies.
False
4
Socially complex activities can be, and usually are, understood by one individual and are easy for outsiders to replicate.
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5
Royal Bank of Scotland has followed a strategy of offering a variety of products under one brand name.
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6
The appropriability of resources refers to whether a competitor can capture the profit it generates.
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7
In the UK, Marks and Spencer allotted 10% of store space for employee welfare activities such as in-house medical care.
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8
The metaphor of the bathtub in describing management of resources describes the level of water in the tub as 'resource stocks' and the water entering the tub as 'resource flows'.
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9
In the 1990s, the UK's Marks and Spencer stores expanded through Canada, Europe and the United States.
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10
Employee socialization occurs not only by formal instruction, but also by observing other employees at work.
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11
Most competitive resources are not causally ambiguous (e.g., the connection between activities and success is readily apparent).
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12
When things go well, people tend to attribute success to their own efforts.
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13
After World War II, the two railroad firms, Rock Island and Chicago-Northwestern, differed in their explanation of their economic downturns.
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14
Luck can play a role in the resource environments available to a given company at a point in time.
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15
The seven steps in managing resources include defining distinctive competencies by doing comparison with other firms.
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16
Competence-destroying change in the environment can involve new competitors, regulation, or new technology.
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17
The web's harmful affect on brick and mortar travel agency business is an example of 'competence-enhancing' change.
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18
Resource stocks can experience an increase in value, an instance of 'competence-destroying' change.
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19
Current competence and the resources that support it tend to erode.
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20
Every strategist inherits a stock of resources and must sometimes leave them behind, and assets more appropriate to changing conditions must be developed.
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21
______ are combinations of resources that create value.
A) Capabilities
B) Competencies
C) Distinct competencies
D) Routines
A) Capabilities
B) Competencies
C) Distinct competencies
D) Routines
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22
______ is an activity that follows patterns observed in the behaviour of others.
A) Distinctive competencies
B) Mimetic behaviour
C) X
A) Distinctive competencies
B) Mimetic behaviour
C) X
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23
Resources most likely to generate competitive market advantage have what characteristics?
A) Common
B) Tradeable, available on the open market
C) Easily substitutable
D) All of the above
E) None of the above
A) Common
B) Tradeable, available on the open market
C) Easily substitutable
D) All of the above
E) None of the above
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24
Research on value of brands as a resource shows the highest user loyalty for:
A) Televisions
B) Soft drinks
C) Beer
D) Cigarettes
A) Televisions
B) Soft drinks
C) Beer
D) Cigarettes
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25
A company should expect to wait the longest number of years before developing which resource?
A) databases
B) networks
C) company reputation
D) supplier know-how
E) employee know-how
A) databases
B) networks
C) company reputation
D) supplier know-how
E) employee know-how
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26
Amazon stock lost value by mid 2000 due to
A) untalented employees
B) Lack of marketing skill
C) Lack of inventory management skill
D) Lack of publicity
A) untalented employees
B) Lack of marketing skill
C) Lack of inventory management skill
D) Lack of publicity
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27
Strategic risk estimates ____ about outcomes:
A) negativity
B) uncertainty
C) conviction
D) X
A) negativity
B) uncertainty
C) conviction
D) X
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28
There is a trade-off between resource deployment and resource _______.
A) accumulation
B) commitment
C) expectation
D) focus
A) accumulation
B) commitment
C) expectation
D) focus
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29
Which of the following is not true about Disney?
A) Disney appropriates most of the profit from its consumer goods due to its unique brand name.
B) Disney's 'human' stars such as Regis Philbin have more long-term success than classic stars such as Mickey and Minnie Mouse.
C) Disney purchased Pixar Animation studios in 2006.
D) Disney is known as one of the best places to work for U.S. graduates.
A) Disney appropriates most of the profit from its consumer goods due to its unique brand name.
B) Disney's 'human' stars such as Regis Philbin have more long-term success than classic stars such as Mickey and Minnie Mouse.
C) Disney purchased Pixar Animation studios in 2006.
D) Disney is known as one of the best places to work for U.S. graduates.
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30
Which of the following is true about tangible resources?
A) Tangible resources are rare.
B) On their own, tangible resources are likely to create competitive advantage.
C) Tangible resources include knowledge and reputation.
D) Tangible resources can be combined with intangible resources to create capabilities.
A) Tangible resources are rare.
B) On their own, tangible resources are likely to create competitive advantage.
C) Tangible resources include knowledge and reputation.
D) Tangible resources can be combined with intangible resources to create capabilities.
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31
Which of the following is true about routines?
A) Routines describe atypical behavioral patterns of firms.
B) Firm routines include the procedures for accounting and other processes.
C) Routines should never be changed or else firms will lose value.
D) Routines are combinations of tangible resources that create value.
A) Routines describe atypical behavioral patterns of firms.
B) Firm routines include the procedures for accounting and other processes.
C) Routines should never be changed or else firms will lose value.
D) Routines are combinations of tangible resources that create value.
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32
Which of the following aspects is not a key component of helping a firm create sustainable advantage?
A) Branding
B) Education
C) Investment
D) Socialization
A) Branding
B) Education
C) Investment
D) Socialization
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33
Research on value of brands as a resource shows the lowest user loyalty for:
A) Athletic shoes
B) Coffee
C) Garbage bags
D) Laundry detergent
A) Athletic shoes
B) Coffee
C) Garbage bags
D) Laundry detergent
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34
Resource _______ accumulate from investments over time to support competitive advantage.
A) Competencies
B) Flows
C) Positions
D) Stocks
A) Competencies
B) Flows
C) Positions
D) Stocks
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35
Which of the following is true about the 1998-2003 fall of Marks and Spencer?
A) Continued to use suppliers in the United Kingdom rather than cheaper suppliers overseas.
B) Did not face any local High Street competition in the apparel industry.
C) Eliminated its U.K. catalog business.
D) Established a wildly successful joint venture with lingerie firm Agent Provocateur.
A) Continued to use suppliers in the United Kingdom rather than cheaper suppliers overseas.
B) Did not face any local High Street competition in the apparel industry.
C) Eliminated its U.K. catalog business.
D) Established a wildly successful joint venture with lingerie firm Agent Provocateur.
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36
_________ is one of the hardest intangible assets to replace, taking an average of 10.8 years.
A) Company reputation
B) Distributor know-how
C) Employee know-how
D) Product reputation
A) Company reputation
B) Distributor know-how
C) Employee know-how
D) Product reputation
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37
At 1.6 years, _________ is one of the shortest time periods for replacing an intangible asset.
A) Company reputation
B) Databases
C) Distributor know-how
D) Supplier know-how
A) Company reputation
B) Databases
C) Distributor know-how
D) Supplier know-how
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38
Which of the following is not true about socialization?
A) Can help employees to identify with their organization.
B) Informs newcomers of "how we do things around here."
C) Involves the telling and interpreting of stories.
D) Purely a formal process.
A) Can help employees to identify with their organization.
B) Informs newcomers of "how we do things around here."
C) Involves the telling and interpreting of stories.
D) Purely a formal process.
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39
___________ refers to the lack of readily apparent connection between a firm's activities and its competitive success.
A) Causal ambiguity
B) External attribution
C) Overcommitment
D) Uncertain capacity
A) Causal ambiguity
B) External attribution
C) Overcommitment
D) Uncertain capacity
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40
Resource flow decisions are multiple, with daily, detailed decisions usually left to:
A) Low level personnel
B) Middle personnel
C) Top level personnel
A) Low level personnel
B) Middle personnel
C) Top level personnel
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41
What is mimetic behaviour? Provide an example of a firm that displays mimetic behavior.
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42
What are some of the risks associated with resource accumulation?
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43
Define distinctive competencies and give an example.
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44
Describe some of the strategic changes made by Disney in the last decade.
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45
Define routines and provide examples of how these routines might lead to distinctive competencies.
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46
Strategists try to create and maintain brand identity. Provide examples of five questions that strategists might ask in this process.
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47
Using the Internet as an example of a change in the environment, describe in detail three examples of firms that experienced competence-destroying changes.
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48
Using colder weather from climate change in the environment, describe in detail three examples of firms that experienced competence-enhancing changes.
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49
Describe the six step process that strategists can follow to manage the accumulation and deployment of resources?
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50
What firm resources are associated with competitive advantage?
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