Deck 1: Welcome to Planned Events

Question 1

The director of public relations at Disneyland first defined the phrase "special events" as:

A) Entertainment
B) Programming
C) Diversion
D) "That which is different from a normal day of living."

Answer 1

"That which is different from a normal day of living."

Question 2

The term event is derived from the Latin term evenire that means:

A) Outcome
B) Results
C) Ending
D) Beginning

Answer 2

Outcome

Question 3

According to the International Association of Amusement Parks (IAAPA) and Attractions, over 50 percent of the baby boomers have:

A) Cars
B) Discretionary income
C) Homes
D) Technology

Answer 3

Discretionary income

Question 4

One market that you may wish to target for your event, is entitled the:

A) Gray panthers
B) Adventurists
C) Wanderlust singletons
D) Millenials

Question 5

A major psychographic change that affects events is entitled:

A) Tribing
B) Adventuring
C) Probing
D) Exploring

Question 6

All professions are represented by all of the following unique characteristics, except:

A) A unique body of knowledge
B) A president, vice president, secretary, and treasurer
C) Voluntary standards that result in certification
D) Accepted code of ethics

Question 7

The latin term celebro means:

A) To honor
B) To perform
C) To ritualize
D) All of the above

Question 8

Event Leadership sub fields include all of the following, except:

A) Civic events
B) Fairs and festivals
C) Social-life cycle events
D) Ice cream events

Question 9

Event Leadership financial success requires that you achieve all of the following, except:

A) Borrow lots of money
B) Seek professional counsel
C) Identify and use efficient financial technology
D) Control overhead and build wealth

Question 10

One of the key demographic changes in event guests is:

A) More men than women
B) More cars than buses
C) Aging population
D) All of the above

Question 11

One of the key psychographic changes in event guests is:

A) More desire for participation
B) More interest in greener events
C) Fewer smokers
D) All of the above

Question 12

Guests desire that events will be:

A) Be shorter in duration
B) Be meaningful and promote sustainable outcomes
C) None of the above
D) A & B

Question 13

Events now take place in a:

A) Unstable economic environment
B) Stable economic environment
C) World that cares little about the ecological environment
D) World that has no desire for education

Question 14

Labor for planned events in the future may be:

A) Scarcer
B) More specialized
C) More costly
D) All of the above

Question 15

One of the new, emerging career opportunities for event planners is:

A) Technological events
B) Children
C) Senior citizen events
D) A & C

Question 16

Education has become increasingly important for event planners because it provides:

A) A credential
B) Confidence
C) Third party evidence of your abilities and experience
D) All of the above

Question 17

An industry certification such as CMP or CSEP demonstrates:

A) You have limited education
B) You have limited experience
C) You have the required education, experience and industry recognition to do your job and are committed to continuing education
D) None of the above

Question 18

One way to sustain your career is to:

A) Create a one, five and ten year career plan
B) Conduct career research
C) Network and identify mentors
D) All of the above

Question 19

The best way to find a career mentor is to:

A) Use the phone book
B) Google
C) Walk around and ask strangers who look interesting
D) Participate in industry meetings and organizations

Question 20

The new generation and next frontier for planned events will require:

A) The same skills as 25 years ago
B) New skills and greater experience
C) New wardrobe
D) None of the above