Deck 1: Understanding E-Business
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Deck 1: Understanding E-Business
1
Electronic commerce has been conducted for thousands of years.
False
2
Companies using EDI exchange business data with their trading partners over private networks.
True
3
The World Wide Web is a global public network that connects private networks.
False
4
The National Science Foundation (NSF) began overseeing the nonmilitary portions of ARPANET in the 1980s.
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5
Commercial activity over the NSFnet was prohibited by law until 1991.
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6
Individuals, small businesses, and medium-sized businesses generally connect directly to the Internet rather than connecting through an ISP.
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7
E-mail, Internet Relay Chat, and weblogs are all communication tools made possible by access to the Internet.
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8
Tim Berners-Lee based his development of the World Wide Web in part on the concept of hypertext, where text on one page links to text on another page.
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9
Extranet Web sites provide employees with an interface to internal systems such as accounting, customer relationship management, and other company operating systems.
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10
It is very easy to determine how many individuals are online around the world and which Internet services they are using.
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11
The one factor all Internet and Web growth estimates and predictions have in common is the decrease from year to year in the number of people around the world who have Internet access.
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12
Time and space are no longer limiting factors for business in the new global economic environment created by widespread Internet and Web access.
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13
Internet and Web access has changed buyers' expectations about how quickly transactions can be processed and how convenient it should be to access information about competing products and services.
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14
Sellers are dramatically gaining new economic power in the global economy because the Internet and Web provide greater access to consumer information.
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15
Because information is more difficult to customize, many companies are finding that the information portion of their products or services is becoming a smaller part of the total value they offer customers.
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16
Because of the direct linking between buyers and sellers, traditional business intermediaries, such as brick-and-mortar insurance and travel agents, are being threatened by new types of online intermediaries.
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17
Global access to the Internet and Web has enabled the growth of a new type of e-business intermediary, an intermediary that aggregates industry information and then makes that information available to other businesses.
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18
Conducting business over the Internet and the Web enables sellers to access narrow market segments that they might otherwise be unable to reach.
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19
E-businesses who use the Internet and the Web to exploit the global marketplace must deal with diverse language, cultural, currency, and political issues.
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20
Value activities are only those primary activities necessary to produce, sell, and support a company's products and services.
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21
A value network is the multiple relationships with suppliers, distributors, employees, and customers plus the technologies that a company depends on to produce and sell its products and services.
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22
E-businesses rarely operate using a combination of e-business models.
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23
Consumers are increasingly going online to shop for and purchase products, arrange financing, purchase and download digital products, and get customer support after the sale.
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24
An e-business that operates a virtual mall is following the B2V e-business model.
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25
Sears, Best Buy, and Barnes & Noble are examples of brick-and-click companies.
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26
Pure-play e-retailers operate both brick-and-mortar stores and online stores.
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27
eBags and Hometown Favorites are two examples of virtual merchants.
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28
Some e-businesses following the B2B e-business model create a marketspace for reverse auctions in which a single business bids on products or services from multiple competing businesses.
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29
Many non-profit organizations, government agencies, and social or religious groups are adapting e-business models to improve their operations and reduce costs.
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30
The process of buying and selling products and services across a telecommunications network is often called:
A) electronic commerce
B) electronic funds transfer (EFT)
C) electronic data interchange (EDI)
D) electronic data processing (EDP)
A) electronic commerce
B) electronic funds transfer (EFT)
C) electronic data interchange (EDI)
D) electronic data processing (EDP)
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31
The electronic exchange of business information between trading partners over private networks is called:
A) electronic funds transfer (EFT)
B) electronic data interchange (EDI)
C) electronic commerce (EC)
D) electronic data processing (EDP)
A) electronic funds transfer (EFT)
B) electronic data interchange (EDI)
C) electronic commerce (EC)
D) electronic data processing (EDP)
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32
A less expensive network alternative to electronic data interchange (EDI) is:
A) value-added networks
B) electronic funds transfer (EFT)
C) the Internet
D) a Web site
A) value-added networks
B) electronic funds transfer (EFT)
C) the Internet
D) a Web site
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33
The 1960s research network that became the Internet is the:
A) NSFnet
B) ISPNET
C) ARPANET
D) None of the above
A) NSFnet
B) ISPNET
C) ARPANET
D) None of the above
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34
An e-business that provides access to the Internet for a fee is a(n):
A) ISP
B) CRM
C) ASP
D) NSP
A) ISP
B) CRM
C) ASP
D) NSP
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35
Which of the following online communication technologies is used to syndicate Web page content?
A) e-mail
B) RSS
C) VoIP telephony
D) FTP
A) e-mail
B) RSS
C) VoIP telephony
D) FTP
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36
The program used to access and view Web pages is called a:
A) Web site
B) Web browser
C) Web server
D) Web link
A) Web site
B) Web browser
C) Web server
D) Web link
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37
A subset of the Internet in which linked documents are stored on servers is:
A) the World Wide Web
B) a weblog
C) an Internet Relay Chat (IRC)
D) an online forum
A) the World Wide Web
B) a weblog
C) an Internet Relay Chat (IRC)
D) an online forum
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38
The economic factor that forever changed the global business environment is:
A) RSS
B) Weblogs
C) electronic linking of individuals and businesses
D) hypertext
A) RSS
B) Weblogs
C) electronic linking of individuals and businesses
D) hypertext
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39
Ready access to consumer information via the Internet and the Web has:
A) given buyers more economic power
B) made comparison shopping more difficult
C) made the role of traditional business intermediaries more important
D) None of the above
A) given buyers more economic power
B) made comparison shopping more difficult
C) made the role of traditional business intermediaries more important
D) None of the above
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40
Which of the following e-business factors is an advantage for sellers?
A) easy comparison shopping
B) access to rich media descriptions of products and services
C) decreased costs
D) wider product availability
A) easy comparison shopping
B) access to rich media descriptions of products and services
C) decreased costs
D) wider product availability
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41
Which of the following e-business factors is a disadvantage for sellers?
A) transaction security
B) unfamiliar buying processes
C) transaction and information privacy
D) rapidly changing technologies
A) transaction security
B) unfamiliar buying processes
C) transaction and information privacy
D) rapidly changing technologies
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42
Which of the following e-business factors is an advantage for buyers?
A) 24/7 shopping
B) data collection and customer preference tracking
C) access to narrow market segments
D) rapidly changing technologies
A) 24/7 shopping
B) data collection and customer preference tracking
C) access to narrow market segments
D) rapidly changing technologies
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43
All the primary and support activities necessary to create and distribute its products or services are involved in a company's:
A) intranet
B) value chain
C) extranet
D) business plan
A) intranet
B) value chain
C) extranet
D) business plan
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44
Access to the Internet and the Web has enabled companies to:
A) redefine their value chains
B) view their value chains as value networks of interconnected business relationships
C) develop new ways of conducting business
D) All of the above
A) redefine their value chains
B) view their value chains as value networks of interconnected business relationships
C) develop new ways of conducting business
D) All of the above
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45
An e-business that sells products or services directly to consumers is following the:
A) B2C e-business model
B) C2B e-business model
C) B2D e-business model
D) G2C e-business model
A) B2C e-business model
B) C2B e-business model
C) B2D e-business model
D) G2C e-business model
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46
Which of the following e-businesses follows the B2C e-business model?
A) priceline.com
B) Rackspace Managed Hosting
C) eDiets.com
D) SupplyCore
A) priceline.com
B) Rackspace Managed Hosting
C) eDiets.com
D) SupplyCore
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47
An e-business that creates a virtual marketplace for government agency buyers and vendors that sell to them is following the:
A) B2C e-business model
B) C2B e-business model
C) B2G e-business model
D) C2C e-business model
A) B2C e-business model
B) C2B e-business model
C) B2G e-business model
D) C2C e-business model
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48
An example of an e-business that follows the B2G e-business model is:
A) Amazon.com
B) priceline.com
C) eDiets.com
D) ScanPlanet.com
A) Amazon.com
B) priceline.com
C) eDiets.com
D) ScanPlanet.com
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49
An example of an e-business that follows the C2C e-business model is:
A) Amazon.com
B) Staples
C) ScanPlanet.com
D) eBay
A) Amazon.com
B) Staples
C) ScanPlanet.com
D) eBay
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50
An example of an e-business that follows the B2B e-business model is:
A) Jayde.com
B) Amazon.com
C) swapvillage.com
D) priceline.com
A) Jayde.com
B) Amazon.com
C) swapvillage.com
D) priceline.com
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51
An e-business that allows individual consumers to submit bids for products or services to multiple competing businesses is following the:
A) B2C e-business model
B) C2B e-business model
C) C2C e-business model
D) B2G e-business model
A) B2C e-business model
B) C2B e-business model
C) C2C e-business model
D) B2G e-business model
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52
An example of an e-business that follows the C2B e-business model is:
A) Amazon.com
B) Office Depot
C) Rackspace Managed Hosting
D) priceline.com
A) Amazon.com
B) Office Depot
C) Rackspace Managed Hosting
D) priceline.com
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53
B2C e-business includes:
A) retail sales
B) travel accommodations sales
C) entertainment venue ticket sales
D) All of the above
A) retail sales
B) travel accommodations sales
C) entertainment venue ticket sales
D) All of the above
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54
Businesses that conduct their transactions from a physical location are called:
A) brick-and-click companies
B) e-retailers
C) brick-and-mortar companies
D) virtual merchants
A) brick-and-click companies
B) e-retailers
C) brick-and-mortar companies
D) virtual merchants
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55
Which of the following B2C e-businesses follows the subscription model for generating revenues?
A) Amazon.com
B) Hometown Favorites
C) eDiets.com
D) Harry and David
A) Amazon.com
B) Hometown Favorites
C) eDiets.com
D) Harry and David
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56
E-businesses who combine traditional mail-order business with an online store are sometimes called:
A) pure-play e-retailers
B) virtual merchants
C) brick-and-mortar companies
D) catalog merchants
A) pure-play e-retailers
B) virtual merchants
C) brick-and-mortar companies
D) catalog merchants
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57
An example of a pure-play e-retailer is:
A) Barnes & Noble
B) Sears
C) Amazon.com
D) The Gap
A) Barnes & Noble
B) Sears
C) Amazon.com
D) The Gap
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58
A specific industry in which similar products or services are developed and sold using similar methods is called a:
A) vertical market
B) horizontal market
C) online market
D) hidden market
A) vertical market
B) horizontal market
C) online market
D) hidden market
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59
A virtual online marketplace is sometimes called a:
A) value-added network
B) marketspace
C) vertical market
D) reverse auction
A) value-added network
B) marketspace
C) vertical market
D) reverse auction
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60
A type of B2B e-business that brings multiple buyers and sellers together in a virtual marketplace is a:
A) pure-play e-retailer
B) B2B exchange
C) brick-and-mortar company
D) vertical market
A) pure-play e-retailer
B) B2B exchange
C) brick-and-mortar company
D) vertical market
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61
An example of an e-business that supports a vertical market is:
A) Elance
B) Amazon.com
C) Staples
D) Hometown Favorites
A) Elance
B) Amazon.com
C) Staples
D) Hometown Favorites
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62
An example of a B2B exchange is:
A) Office Depot
B) Dairy.com
C) Amazon.com
D) Rackspace Managed Hosting
A) Office Depot
B) Dairy.com
C) Amazon.com
D) Rackspace Managed Hosting
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63
An online classified ad venue is an example of a:
A) B2C e-business
B) B2G e-business
C) C2B e-business
D) C2C e-business
A) B2C e-business
B) B2G e-business
C) C2B e-business
D) C2C e-business
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64
The initial development of e-business began in the 1960s when banks began transferring money to each other by using_______________.
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65
Private networks used by trading partners to exchange business data are called_______________.
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66
A network also includes computers called_______________that give users access to shared resources such as data files.
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67
In 1995, the_______________was replaced by high-speed telecommunications backbones operated by commercial network providers and became the Internet as we know it today.
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68
_______________are electronic "bulletin boards" or discussion groups where people with common interests post, read, and reply to messages.
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69
The man who created and named the World Wide Web is_______________.
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70
Internet Explorer, Netscape, Firefox, and Opera are all examples of a_______________.
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71
Many companies are increasingly using a company_______________to conduct internal business transactions and exchange information between employees.
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72
The_______________and the Web have transformed the way buyers, sellers, employees, and business intermediaries interact with each other to conduct business transactions.
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73
Many companies that once engaged in business transactions only during traditional business hours now conduct those transactions online_______________.
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74
While the Internet and the Web are providing online opportunities for sellers, it is_______________who are dramatically gaining new economic power.
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75
The_______________portion of a product or service is becoming a larger part of the total value companies offer their customers.
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76
_______________benefit from the global e-business economy by using the Internet and Web to enhance customer service, improve communications, increase productivity, and reach new markets.
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77
Access to global markets is an e-business advantage for both_______________.
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78
The global e-business economy poses disadvantages for consumers in the form of concerns about transaction security and_______________.
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79
Unfamiliar buying processes and concerns about vendor reliability are e-business disadvantages to_______________.
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80
Internet and Web technologies improve communication and transaction speed at each link in an e-business's_______________.
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