Question 1

Predicting movie box-office revenues is an example of prediction&#10;A)Individual behavior&#10;B)user behavior&#10;C)collective behavior&#10;D)group behavior

Accepted Answer

Predicting movie box-office revenues involves estimating how a large group of people will respond to a movie, which is an example of forecasting collective behavior rather than individual or specific group actions.

Question 2

Befriending someone, playing games, following, blocking, subscribing, or chatting demonstrates and writing a blogpost or review or uploading a photo to a social media site demonstrates .&#10;A)User-User Behavior ; User- Entity Behavior&#10;B)User-User Behavior ; User-Community Behavior&#10;C)User-Community Behavior ; User-Entity Behavior&#10;D)User-Entity Behavior ; User- Community Behavior

Accepted Answer

Befriending, playing games, following, blocking, subscribing, or chatting are interactions between users, hence User-User Behavior. Writing a blogpost, review, or uploading a photo involves interaction with content or entities on the platform, hence User-Entity Behavior.

Question 3

___________methods measure how a feature can affect a phenomenon and a well known causality detection technique is called&#10;A)Feature testing; Inferring Causality&#10;B)Regression testing; Granger causality&#10;C)Randomization test; Granger causality&#10;D)Causality testing; Granger causality

Accepted Answer

Granger causality is a statistical hypothesis test for determining whether one time series is useful in forecasting another. It is a well-known technique in the field of causality testing, which aims to measure how one variable can causally affect another.

Question 4

Twitter's API uses API and format.&#10;A)REST ; JSON&#10;B)SOAP ; XML&#10;C)XML-RPC; JSON&#10;D)Composite; YAML

Accepted Answer

Twitter's API primarily uses the REST architectural style and returns data in JSON format, making it widely accessible and easy to work with for developers.

Question 5

Facebook uses API that provides the primary means of interacting with the Social Graph.&#10;A)XML&#10;B)Composite&#10;C)Graph&#10;D)RPC

Accepted Answer

Facebook uses the Graph API as the primary means for apps to read and write to the Facebook social graph.

Question 6

In addition to the textual content of a tweet in Twitter, tweets come bundled with two additional pieces of metadata: and .&#10;A)tags; text&#10;B)entities; places&#10;C)URLs; user mentions&#10;D)status; user mentions

Accepted Answer

Entities and places are two additional pieces of metadata that come with tweets on Twitter. Entities can include hashtags, user mentions, URLs, and media, while places can provide geographical data associated with the tweet.

Deck 13: Various Aspects of Social Media and Prediction Techniques