Question 1

_____emerges when people decide to satisfy and want through exchange.&#10;A)Marketing.&#10;B)Sales.&#10;C)Purchase.&#10;D)Accounting.

Accepted Answer

Sales.&#10;

Question 2

_____ involves managing demand, which in turn involves managing customer relationship.&#10;A)Marketing management.&#10;B)Direct marketing.&#10;C)Production management.&#10;D)Advertising.

Accepted Answer

Marketing management involves managing demand, which includes understanding, creating, and increasing demand for a product or service. This often involves managing customer relationships to understand their needs and preferences.

Question 3

Which stage of the product lifecycle is marked by falling costs and rising revenues?&#10;A)Introduction stage.&#10;B)Growth stage.&#10;C)Maturity stage.&#10;D)Saturation stage.

Accepted Answer

Saturation stage.&#10;

Question 4

The usual source for new products is_____.&#10;A)Marketing research&#10;B)R&D.&#10;C)Accidental discoveries.&#10;D)A variety of sources including customers, competitors, serendipity and formal processes

Accepted Answer

The answer of The usual source for new products is_____.&#10;A)Marketing...

Question 5

A brand is a _______.&#10;A)Name.&#10;B)Term.&#10;C)Sign.&#10;D)A combination of all of the above.

Accepted Answer

A brand encompasses a name, term, sign, symbol, design, or a combination of these elements, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

Question 6

Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?&#10;A)Customers Life time value.&#10;B)Suppliers Life time Value.&#10;C)Company s life time value.&#10;D)Future value.

Accepted Answer

The present value of the stream of future profits expected over the customer's lifetime purchases is best described as the Customer's Lifetime Value. This concept is used to estimate the total value a customer is expected to bring to a business over the entirety of their relationship.

Question 7

Market expansion is usually achieved by_______.&#10;A)More effective use of distribution.&#10;B)More effective use of advertising&#10;C)By cutting prices.&#10;D)All of the above are suitable tactics.

Accepted Answer

The answer of Market expansion is usually achieved by_______.&#10;A)More effective...

Question 8

The following are all major stages of a product life cycle except_____.&#10;A)Sales decline.&#10;B)Market maturity.&#10;C)Market Introduction.&#10;D)Market Growth.

Accepted Answer

The answer of The following are all major stages of...

Question 9

Techniques of sales promotions are _____.&#10;A)Free samples.&#10;B)Free offers.&#10;C)Merchandising.&#10;D)All the above.

Accepted Answer

Sales promotions can include a variety of techniques such as free samples, free offers, and merchandising efforts to boost sales.

Question 10

The firm must consider whether investing in the segment makes sense givng the firm _____ and____.&#10;A)Knowledge & objective.&#10;B)Objective & resource.&#10;C)Knowledge & resource.&#10;D)None.

Accepted Answer

Knowledge and objectives are two important factors that a firm must consider when making investment decisions. Knowledge refers to the firm's understanding of the market and the industry in which it operates. Objectives refer to the firm's goals and aspirations. By considering both knowledge and objectives, the firm can make informed decisions about which investments are likely to be most successful.

Question 11

_____ and ____ are the major factors influencing the selection of suppliers.&#10;A)Price and Quantity&#10;B)Price and Quality.&#10;C)Price and Delivery.&#10;D)Quantity and Delivery.

Accepted Answer

The answer of _____ and ____ are the major factors...

Deck 2: Marketing and International Trade