Deck 3: Branding and Positioning Strategies

Question 1

Identification of source of product is important to the ________

A)Employee
B)Consumer
C)Brand
D)Government

Answer 1

Consumer

Question 2

__________is high when the brand is unknown.

A)Term
B)Trust
C)Risk
D)Quantity

Answer 2

Risk

Question 3

Bisleri v/s unbranded bottled water indicates to a customer

A)Signal of quantity
B)Signal of Slogan
C)Signal of Tagline
D)Signal of quality

Answer 3

Signal of quality

Question 4

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

A)Generic Product
B)Core Product
C)Expected product
D)Potential product

Question 5

I phone - Made in USA is an example of

A)Quality
B)Country of Origin
C)Product Scope
D)Brand image

Question 6

The major cause of brands losing their credibility and the identity is due to -------------

A)Brand image
B)Brand Trap
C)Brand personality
D)Brand positioning

Question 7

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____

A)Brand image trap
B)Brand position trap
C)External perspective trap
D)Product-Attribute Fixation:

Question 8

Fevicol is not known as a brand, but by it positioning as "the strong adhesive". "Fevicol ka Jhood hai. This is a________

A)Brand image trap
B)Brand position trap
C)External perspective trap
D)Product-Attribute Fixation:

Question 9

How many positioning strategies are there ?

A)Five
B)Four
C)Three
D)Seven

Question 10

As per the perceptual Map it is Low in sugar & Low in Calorie is

A)Pepsi
B)Fanta
C)Diet coke
D)Coke

Question 11

As per the perceptual Map it is Cars that are expensive & sporty

A)BMW
B)Wagon R
C)NaNo
D)Honda city

Question 12

Brand positioning of Tide - Tide hai tho white hai

A)Product Attribute
B)Price and Quality
C)User
D)Cultural symbol

Question 13

The brand that has a rugged personality is

A)Frooti
B)BMW
C)Woodland Shoes
D)Iphone

Question 14

Choose the brand with a sophisticated personality

A)Ghadi detergent
B)Mercedes
C)McDonald's
D)Pantaloons

Question 15

Brand that promotes itself of having an honest and down-to -earth personality

A)Tata
B)Gucci
C)Porsche
D)Vivo

Question 16

A brand that showcases a daring, imaginative and high spirited personality.

A)Thumbs Up
B)Raymond
C)Haldiram
D)Bata

Question 17

McDonalds with Coca-Cola is an example of ____ type of co-branding.

A)Composite
B)Ingredient
C)vertical
D)brand extension

Question 18

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

A)Ingredient co-branding
B)Composite Co- branding
C)Ad- hoc
D)Moving the brand up

Question 19

Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension

A)Advantage
B)Disadvantage
C)Loss
D)Image

Question 20

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are

A)Brand extension
B)Line Extension
C)Co- branding
D)Ad- brands

Question 21

Which of one of the following is an advantage of brand extension?

A)Can confuse or frustrate consumers
B)Can dilute brand meaning
C)Improve brand image
D)Can fail and hurt parent brand image

Question 22

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

A)Range brand
B)Individual brand
C)Family brand
D)Generic brand

Question 23

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

A)Brand equity
B)Brand Identity
C)Brand portfolio
D)Brand Personality

Question 24

The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:

A)City
B)Organization
C)People
D)Country

Question 25

_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.

A)Proud Mix
B)Proud line
C)Brand Mix
D)Brand Line