Deck 11: Using Photos, Graphics and Type

Question 1

Graphic appeal is essential to all media except radio.

Answer 1

True

Question 2

Only about 30 percent of readers enter pages through large photos, artwork or display type.

Answer 2

False

Question 3

Headlines are more likely to be read when photos are nearby.

Answer 3

True

Question 4

Good publications treat photos and graphics as the equivalent of stories.

Question 5

Visual literacy is not important for word editors as long as photo editors have it.

Question 6

Photographers must be treated as important members of the staff.

Question 7

Photo selection is important.

Question 8

Cropping skills are important for editors at the newspaper design desk.

Question 9

Most photos are handled electronically, although a few publications still use film and contact prints.

Question 10

Size contrast is important in multiple-picture packages.

Question 11

Retouching is permitted only for correcting minor imperfections in photos.

Question 12

Digital photography is dominant at publications today.

Question 13

Photos never lie.

Question 14

Some photographers have won Pulitzer Prizes.

Question 15

Captions should have specifics, not generalities.

Question 16

Photo captions should state the obvious.

Question 17

Maps help readers locate things.

Question 18

Pie charts show how parts of the whole are divided.

Question 19

Process drawings help readers visualize detailed plans or progressive action.

Question 20

Sans-serif type is more difficult to read than serif type when sized as body type.