Question 1

Gaming platforms like PlayStation, Nintendo or Xbox can not be used as channels of communication with customers

Accepted Answer

Gaming platforms like PlayStation, Nintendo or Xbox can be used as channels of communication with customers. Developers and publishers can use messaging systems, forums, social media integrations, and even in-game messaging to engage with customers and collect feedback.

Question 2

Word of Mouth (WoM) is an example of:&#10;A)Owned Media&#10;B)Earned Media&#10;C)Paid Media&#10;D)Mass Media&#10;E)Outdoor Media

Accepted Answer

Word of Mouth (WoM) is a type of earned media because it is generated by the actions of individuals or organizations without paying for that media coverage. It is organic and voluntary, and it is based on the reputation and credibility of the person or organization spreading the message.

Question 3

What of the following forms of partnership does not belong to online partnerships?&#10;A)Affiliate Marketing&#10;B)Link building&#10;C)Customer advocacy&#10;D)Online sponsoring&#10;E)Co-branding

Accepted Answer

All of the other options (affiliate marketing, link building, online sponsoring, co-branding) are common forms of online partnerships where businesses collaborate and work together to improve their online presence and sales. However, customer advocacy does not typically involve a partnership between businesses, but rather refers to the actions of individual customers who actively promote and advocate for a particular product or brand. While businesses can certainly encourage and support customer advocacy through various strategies and campaigns, it is not a form of partnership in the traditional sense.

Question 4

eBay is ab example of an online business in the domain of .... marketing&#10;A)B2B&#10;B)C2B&#10;C)C2C&#10;D)content&#10;E)B2C

Accepted Answer

eBay is primarily a C2C (Consumer-to-Consumer) platform where individual consumers sell goods and services to other consumers.

Question 5

The description better fitting to the TACTICS stage of the SOSTAC model is:&#10;A)Summarizes how to fulfill objectives&#10;B)Refers to action plans and project management skills&#10;C)Reflects the company vision for the long term&#10;D)Identifies the short term tools and the details of the marketing mix&#10;E)Reflects the company's vision on value

Accepted Answer

The TACTICS stage in the SOSTAC model focuses on the short-term tools and details of the marketing mix, outlining specific actions to achieve the strategy.

Question 6

The PRACE framework is structured around&#10;A)Customer service activities&#10;B)Customer lifecycle activities&#10;C)Customer acquisition activities&#10;D)Customer advocacy issues&#10;E)Customer lifetime value issues

Accepted Answer

The PRACE framework is focused on the customer lifecycle, from attracting new customers to retaining them and turning them into advocates. It includes activities such as customer acquisition, retention, upselling, and advocacy. It is not focused on customer service or lifetime value specifically, although those may be factors in some of the activities within the framework.

Question 7

The Social Media are suitable for C2C, B2C and B2B communication

Accepted Answer

Social media platforms can facilitate communication between consumers (C2C), businesses and consumers (B2C), and businesses and other businesses (B2B).

Question 8

The average conversion rates of tranactional sites is around 10% (according to Smart Insights)

Accepted Answer

According to Smart Insights, the average conversion rate for e-commerce sites is around 2-3%, not 10%.

Question 9

The SOSTAC method is an approach used for selecting online audiences

Accepted Answer

The SOSTAC method is not specifically designed for selecting online audiences, but rather a strategic planning tool used for developing and executing marketing plans.

Question 10

Moving from &#34;giving attention&#34; to &#34;getting attention&#34; is necessary for advertisers in order to survive the changes in the advertising model under the influence of online developments

Accepted Answer

The answer of Moving from &#34;giving attention&#34; to &#34;getting attention&#34;...

Question 11

ROPO conventioally stands for Research Offline, Purchase Online

Accepted Answer

The answer of ROPO conventioally stands for Research Offline, Purchase...

Deck 1: Introduction to E-Marketing