Deck 1: Understanding Multimedia

Question 1

According to Charles Wright, new media are publicly transmitted and timed to reach the most audience members simultaneously.

Answer 1

False

Question 2

With hypermedia, the structure of content is fixed and cannot be changed or modified by the user.

Answer 2

False

Question 3

Timothy Berners-Lee invented the Internet.

Answer 3

False

Question 4

A characteristic of old media is that they are transient in nature.

Question 5

Media technologies such as printed books and vinyl records are natively non-linear.

Question 6

An algorithm is a mathematical sequence or set of instructions for solving a problem.

Question 7

The principle of variability states that digital objects retain their individuality when combined with other objects.

Question 8

Batch processing is made possible because of automation, one of the five principles of new media.

Question 9

Social bookmarking is one of the most significant features of old media.

Question 10

According to the principle of cultural transcoding, new media have two competing parts, the "cultural layer" and the "computer layer."

Question 11

________________ is broad term used to describe the many web-based tools that enable computer-mediated interpersonal, group, and mass communication.

A) the Internet
B) hypermedia
C) multimedia
D) social media

Question 12

Timothy Berners-Lee referred to this generation of the Web as the Semantic Web.

A) Web 1.0
B) Web 2.0
C) Web 3.0
D) All of the Above

Question 13

Who is credited with inventing the World Wide Web?

A) Timothy Berners-Lee
B) Bill Gates
C) Thomas Kuhn
D) Nicolas Negroponte

Question 14

Interactive technologies such as dynamic web pages, content management systems, content sharing and collaboration sites, tagging, wikis, blogging, and social networks fall best into which of the following categories?

A) broadcasting
B) mass media
C) multimedia
D) rich media

Question 15

Which of the following media industries is not included under the category of "old media?"

A) books
B) magazines
C) television
D) video games

Question 16

The term ________________ was first used by Thomas Kuhn to describe a monumental change that would challenge the scientific community's preconceived ideas and assumptions about natural phenomena.

A) convergence
B) hypermedia
C) nonlinear
D) paradigm shift

Question 17

Which of the following is not a typical feature of new media?

A) digital representation
B) interactivity
C) hypermedia/hypertext
D) linear structure

Question 18

According to Charles Wright, the mass media are the product of __________ organizations that operate with great expense.

A) anonymous
B) heterogeneous
C) large
D) publicly held

Question 19

Which of the following adjectives is not used by Charles Wright to describe the mass audience?

A) anonymous
B) heterogeneous
C) homogeneous
D) large

Question 20

CNN's iReport app was created in response to which of the following new media trends?

A) batch processing
B) hypermedia
C) narrowcasting
D) user-generated content

Question 21

Which media industry listed below derived its name from a metaphor used to describe an old farming method of sowing seeds by hand?

A) broadcasting
B) magazine
C) television
D) World Wide Web

Question 22

Which of the following is not included as one of the five components of a multimedia experience?

A) animation
B) audio
C) film
D) text

Question 23

The term ___________________ is used to describe the methods of new media companies like Pandora and Spotify to deliver customizable content to a niche audience with shared values and interests.

A) buffering
B) downloading
C) narrowcasting
D) streaming

Question 24

Nicolas Negroponte used the phrase "from ___________ to bits" to describe a radical shift during the digital revolution in the production of intellectual content from material to electronic formats.

A) atoms
B) bytes
C) molecules
D) paper

Question 25

_________________ is the merging together of previously discrete technologies into a unified whole.

A) automation
B) convergence
C) structural modularity
D) variability

Question 26

The execution of a series of sequential actions performed by a digital device or software application is called _________________.

A) batch processing
B) convergence
C) numerical representation
D) variability

Question 27

Which of the following is not included in Manovich's list of five principles of new media?

A) automation
B) digitization
C) numerical representation
D) structural modularity

Question 28

Broadcaster's use the term _________________ when talking about a specific geographic region serving the audience for a specific television or radio station's over-the-air transmissions.

A) Designated Market Area
B) Mass Audience
C) Target Audience
D) Narrowcasting

Question 29

Historically, old media relied on _________________ methods of recording and distribution,

A) analog
B) converged
C) digital
D) non-linear

Question 30

A hashtag is a type of metadata tag that's intended primarily for the purpose of _________________ online multimedia content?

A) automating
B) broadcasting
C) categorizing
D) encoding