Deck 3: Project Planning and Evaluation

Question 1

In regard to message content, the producer is likely to have more experience than the client.

Answer 1

False

Question 2

Target market and target audience are relatively synonymous terms.

Answer 2

True

Question 3

As long as you pay for music before downloading it, you can use it for any commercial purpose you like.

Answer 3

False

Question 4

When engaged in creative brainstorming, it's usually best to avoid "thinking outside the box."

Question 5

Storyboards are often used for short-form projects such as TV commercials?

Question 6

In an AV Script, the audio portion of a program is placed in the left column.

Question 7

A wireframe usually includes real images and text.

Question 8

A prototype is useful for simulation and testing.

Question 9

_________________ is a process that "involves the production of novel, useful products."

A) creativity
B) preproduction
C) usability Testing
D) visualization

Question 10

A ________________ is a paper or working model of a multimedia project designed for simulation and testing.

A) prototype
B) script
C) treatment
D) wireframe

Question 11

A ________________ is a simple visual representation of the layout or skeletal structure of a multimedia page or interface.

A) prototype
B) script
C) treatment
D) wireframe

Question 12

A ________________ is an organized panel of images and/or text used for previsualizing a linear or nonlinear sequence of actions or steps.

A) screenplay
B) script
C) storyboard
D) treatment

Question 13

The process of evaluating and refining a multimedia product (prior to a public release) by soliciting feedback from a sample population of users is called __________________.

A) demographics
B) prototyping
C) previsualization
D) usability testing

Question 14

A ________________ is a full-size layout of a visual design developed for the purpose of refining or testing a concept.

A) concept
B) mockup
C) prototype
D) wireframe

Question 15

Which phase of the Three Ps process model is most likely to include the activity of video editing?

A) planning
B) preproduction
C) production
D) postproduction

Question 16

The _________________ is an industry-standard scriptwriting convention used widely throughout the motion picture and television industries.

A) AV Script
B) screenplay
C) storyboard
D) treatment

Question 17

Which of the following is not a demographic characteristic of a target population?

A) age
B) attitude
C) ethnicity
D) gender

Question 18

_________________ is the part of intellectual property law that deals with protecting the rights of the creator of an original work (literary works, musical compositions, radio and television broadcasts, photographs, etc.).

A) copyright
B) demographics
C) publishing
D) trademark

Question 19

A _________________ is a written narrative framework for organizing the visual and audio portions of a multimedia presentation.

A) prototype
B) previsualization tool
C) script
D) wireframe

Question 20

A person or company for whom a multimedia project is being produced is called the ____________.

A) account executive
B) agency
C) client
D) producer

Question 21

Which of the following activities is not likely to occur during the initial client meeting?

A) concept development
B) exploratory questioning
C) fact gathering
D) needs assessment

Question 22

The preproduction process includes all the following activities,except:

A) budgeting
B) concept development
C) video acquisition
D) writing

Question 23

The intended receiver of a multimedia message or campaign is referred to as the _____________.

A) audience
B) client
C) editor
D) producer

Question 24

The preproduction process includes all the following activities,except:

A) budgeting
B) concept development
C) video acquisition
D) writing

Question 25

Which of the following is not included as a component in the Shannon-Weaver model of communication?

A) channel
B) source
C) noise
D) target market

Question 26

In the user-centered design process, the kick-off meeting occurs during which phase of the process?

A) analysis
B) deployment
C) design
D) implementation

Question 27

The activity of card sorting would likely be utilized during the ________________ of the user-centered design process.

A) analysis
B) deployment
C) design
D) implementation

Question 28

The act of putting a story idea or concept into a written or illustrated form that can be shared with others is called ________________.

A) ideation
B) planning
C) previsualization
D) prototyping