Deck 8: Television Sports Broadcasting

Question 1

Thanks to new technologies, television sports broadcasting seems to be shifting:

A) From an advertising to a pay-per-view economic model
B) From national to regional coverage of games and athletes
C) From mass audiences to more niche audiences
D) From larger to smaller screens and devices

Answer 1

C

Question 2

Television sports anchors and reporters are increasingly using _________ to create more interaction with audiences

A) Pay-per-view services
B) Social media
C) Direct marketing campaigns
D) Live appearances in local communities

Answer 2

B

Question 3

Bill Simmons and Dan Patrick are good examples of how the modern sports media personality:

A) Can create and keep audiences through personal branding
B) Can attract older, higher-income audiences
C) Shows loyalty to one particular media outlet throughout a career
D) Can become popular without getting involved in social media

Answer 3

A

Question 4

In terms of broadcast television stories or packages, a good rule of thumb is:

A) The better the video and sound, the less you have to write
B) The longer the better; audiences need length to build interest
C) Writing is the element that carries and defines the story
D) All stories should be chronological-in the order the events happened

Question 5

Radio play-by-play work differs from television play-by-play in that radio:

A) Can have longer pauses and silences to create drama
B) Is much more technically complex and difficult to get on the air
C) Requires more description to paint a picture for the audience
D) Is designed to accompany the visuals from the game broadcast

Question 6

Most sideline reporting done in today's live sports broadcasts:

A) Are in decline as networks see them as wasteful and unnecessary
B) Are done more frequently in national telecasts compared to local or regional
C) Are done by women, often as a means to attract male audiences
D) Focus more on investigative and controversial topics