Deck 4: Searching the Social Web

Question 1

In most article directories, articles have a keyword ____ of approximately two to three percent, which means that two to three percent of the words in each article are words that people would tend to use to search for information about the topic in the article.

A) frequency
B) density
C) mass
D) resolution

Answer 1

B

Question 2

____ draw on the power of the masses to provide information.

A) Social media search engines
B) Social news sites
C) Wikis
D) Video sharing sites

Answer 2

C

Question 3

Which of the following is an example of the social media platform?

A) blog
B) news aggregator
C) microblog
D) all of the above

Answer 3

D

Question 4

Within the discussion group, topics are further broken down into subtopics called ____, which arrange messages hierarchically, using indentation to reveal the chronological flow of the conversations.

A) microblogs
B) tags
C) forums
D) threads

Question 5

____ is a protocol that gives you the ability to selectively subscribe to automatic updates from a wide variety of social media platforms.

A) RSS
B) ASP
C) Hashing
D) Both B and C

Question 6

Which of the following is NOT an example of a popular social network?

A) Delicious
B) Facebook
C) MySpace
D) LinkedIn

Question 7

A ____ is server software that lets anyone create and modify Web page content.

A) photo sharing site
B) vortal
C) microblog
D) wiki

Question 8

A tag ____ is a presentation of tags in which the font size of the text indicates how often the tag is used.

A) sphere
B) cloud
C) directory
D) catalog

Question 9

Which of the following is NOT a social bookmarking site?

A) Delicious
B) MyLinkVault
C) BlinkList
D) Technorati

Question 10

When a blog owner publishes an entry or a reader publishes a comment, it is referred to as ____.

A) hosting
B) posting
C) aggregating
D) sharing

Question 11

____ are key words that identify the contents of blog and microblog posts, videos, photos, articles, and questions on Q&A sites.

A) Tags
B) Threads
C) Links
D) Bursts

Question 12

In Twitter, type the ____ symbol in front of a twitterer's name to return all messages that contain that name.

A) %
B) $
C) #
D) @

Question 13

____ news sites enable users to submit news stories or other Web pages and vote on news stories posted by others.

A) Social
B) Dynamic
C) Online
D) Linked

Question 14

You can use ____ before a word in Twitter to create topical categories that others can search for.

A) @
B) #
C) %
D) $

Question 15

An RSS ____ lets you receive and view RSS feeds, typically showing the titles and brief descriptions of fresh content, making it simple to skim the list and then finding click relevant item, displaying the entire article, post, or video.

A) viewer
B) protocol
C) reader
D) operator

Question 16

Search engine ____ is the process of fine-tuning a Web site so that it ranks at the top of search engine results.

A) indexing
B) optimization
C) virtualization
D) tagging

Question 17

Article ____ provide content that typically must be approved to be published.

A) catalogs
B) guides
C) directories
D) bookmarks

Question 18

Which of the following is NOT a highly frequented social news site?

A) Flickr
B) Reddit
C) Digg
D) StumbleUpon

Question 19

Social media taps into the power of mass collaboration of community participation and group contributions to produce what has commonly been called the "wisdom of the ____."

A) masses
B) universe
C) crowd
D) blogosphere

Question 20

Which of the following is NOT a social media search engine?

A) Topsy
B) Samepoint
C) SocialMention
D) Digg

Question 21

You cannot search or browse for a person on LinkedIn or Facebook without being a member.

Question 22

Because LinkedIn has a highly structured format, you can find people and businesses with simple keyword searches.

Question 23

Videos and graphics are easy to search using keywords.

Question 24

Most blogs are interactive, encouraging readers to publish comments, which bloggers often respond to.

Question 25

News aggregators are Web sites that collect headlines from news sources and lists them as links.

Question 26

____________________ sites allow people to pose a question and receive answers back from anyone willing and (it is hoped) knowledgeable enough to reply.

Question 27

Social media search engines vary widely in the number and type of social media platforms research.

Question 28

People upload and share video clips and images using video and photo ____________________ sites.

Question 29

When you use blog search engines, you have to filter through results from other types of Web pages.

Question 30

The massive and highly varied social content hosted on hundreds of thousands of individual social media sites is collectively referred to as the Crowd Web.

Question 31

Flickr is far and away the most visited video sharing site.

Question 32

Each type of social media platform provides the same way for participants to connect with each other.

Question 33

A blog is short for ____________________.

Question 34

The term tag refers to a published blog entry.

Question 35

All search strategies learned previously are just as effective when searching the Social Web.

Question 36

To optimize for search engine indexing, most article directories tend to have articles that run 50 to 100 words in length.

Question 37

Many images on Flickr are made available through a Creative Commons license, which allows content owners to describe the rights they retain while allowing them to share their content.

Question 38

Because social media search engines let you find information from multiple social media sites simultaneously, they can save you quite a bit of time.

Question 39

Massive and highly varied social content is hosted on hundreds of thousands of individual ____________________ sites.

Question 40

A(n) ____________________ is a blog that significantly limits the length of posts.

Question 41

A(n) ____________________ provides the means for people to conduct conversations online by exchanging messages asynchronously.

Question 43

A tweet author can tag a tweet by using ____________________, which are words in a tweet that the author identifies by typing the pound sign before the word.

Question 48

On a discussion board, topics are typically organized into discussion ____________________.

Question 50

The ____________________ is made up of all blogs and their interconnections.

Question 53

Technorati is an example of a(n) ____________________ search engine.

Question 54

____________________ has grown to be the top-ranked social network with participants from a wide range of ages and walks of life.

Question 55

In a photo sharing site, if you click the name of a photographer or organization, that photographer's or organization's ____________________, the home page of the account holder, appears.

Question 56

____________________ search multiple social media sites simultaneously, typically in real time.

Question 57

Ning is an example of a(n) ____________________ network.

Question 60

Popular ____________________ readers include Google Reader and Sage.

Question 62

A friend is looking for a brief description of wikis, including their origins, their successful uses, and their shortcomings. You offer a brief answer.

Question 63

Discuss ways to enhance your searching of the Social Web.

Question 64

Describe the common categories of social media platforms.

Question 65

Discuss copyrights and licenses with regard to images on photo and video sharing sites. Include the Creative Commons license in your answer.

Question 66

You are a reporter for your college paper and are working on ideas you can submit for the weekly Internet column. You decide to write about RSS, since you know not all your fellow students understand it. You start by making notes about the points you want to cover. Record your notes.

Question 67

You get an e-mail from a friend who is trying to understand the difference between social bookmarking and social news sites. He knows that you have had more experience with this and asks you to help explain the difference.

Question 69

You get an e-mail from your grandmother saying that she had heard someone in her book group say that he had used a search engine to find videos on a video sharing site. She didn't want to admit that she did not know more about this option, and is now asking you. You sent her a quick reply explaining what is possible.