Deck 2: Publishing a Trifold Brochure

Question 1

____ give a sense of realism to a publication and should be used to show people, places, or objects that are real.

A) Photos
B) Drawings
C) Graphics
D) Logos

Answer 1

A

Question 2

A ____ is a reduced-size version of a graphic image used to help recognize and organize pictures.

A) thumbnail
B) small picture
C) thumb graphic
D) reduced image

Answer 2

A

Question 3

The ____ medium intentionally is tactile.

A) newsletter
B) flyer
C) brochure
D) business card

Answer 3

C

Question 4

A(n) ____ consists of text that you type until you press the ENTER key.

A) effect
B) style
C) master page
D) paragraph

Question 5

A(n) ____ marker is displayed to indicate the end of text in a text box.

A) paragraph
B) space
C) end of field
D) tab

Question 6

A(n) ____, or pamphlet, usually is a high-quality publication with lots of color and graphics, created for advertising purposes.

A) newsletter
B) flyer
C) outline
D) brochure

Question 7

Click the ____ button to paste only the text and not the formatting into the destination location, as shown in the accompanying figure.

A) Keep Formatting Only
B) Copy
C) Keep Text Only
D) Draw Text Box

Question 8

The cost of producing a brochure is less prohibitive when the brochure is produced ____.

A) by an outside service
B) in-house
C) in-service
D) in small quantities

Question 9

____ size refers to the number of panels in a brochure.

A) Placeholder
B) Template
C) Object
D) Page

Question 10

The ____ is the gray area that appears outside the publication page.

A) outside area
B) scratch area
C) publication area
D) scribble area

Question 11

Each brochure template produces ____ pages of graphics, business information text boxes, and story boxes.

A) two
B) four
C) three
D) six

Question 12

Wordwrap allows you to type words in a text box continually without pressing the ____ key at the end of each line.

A) ENTER
B) INSERT
C) TAB
D) SHIFT

Question 13

To paste text, you can press CTRL+____.

A) V
B) C
C) X
D) Insert

Question 14

The ____ form displays fields for the description of items ordered, as well as types of payment information.

A) Order
B) Response
C) Sign-up
D) Default

Question 15

The ____ form displays check box choices, fields for time and price, as well as payment information.

A) Sign-up
B) Response
C) Order
D) Default

Question 16

A ____ is a character that appears slightly higher than other text on a line.

A) highscript
B) nonscript
C) subscript
D) superscript

Question 17

The ____ form displays check box choices and fields for comments.

A) Order
B) Default
C) Sign-up
D) Response

Question 18

Do not use ____ as a substitute for regularly saving your work.

A) FormatRecover
B) AutoSave
C) AutoRecover
D) InstantRecover

Question 19

Differences in wordwrap relate to your ____.

A) computer
B) printer
C) monitor
D) keyboard

Question 20

A ____ is text that is slightly lower than other text on a line.

A) lowscript
B) nonscript
C) subscript
D) superscript

Question 21

A common ligature is a combination of the letter ____, followed by the letter i.

A) l
B) f
C) g
D) h

Question 22

Besides its regular display, almost every font has ____ common stylistic sets.

A) one
B) two
C) three
D) four

Question 23

A ____ is a special stroke that appears in text that is not part of the normal font set.

A) swash
B) glyph
C) serif
D) shadow

Question 24

A ____ is a small line, flourish, or embellishment that crosses the strokes of letters in some fonts.

A) swash
B) glyph
C) serif
D) sans serif

Question 25

When you ____, all of the pictures are reduced to thumbnail size and are aligned in rows and columns.

A) minimize thumbnails
B) delete thumbnails
C) arrange thumbnails
D) align thumbnails

Question 26

In ____ printing, the printer uses only one color of ink.

A) scalar
B) black-and-white
C) process-color
D) digital

Question 27

On a typical Publisher installation, only a few font families contain complete ____.

A) superscripts
B) stylistic sets
C) glyphs
D) typographical sets

Question 28

You can copy formatting from source text to destination text using the ____ button.

A) Format Copy
B) Format Painter
C) Format Share
D) Format Text

Question 29

When printing colors, desktop printers commonly use a color scheme called ____.

A) digital printing
B) RGB
C) CMYK processing
D) digital color printing

Question 30

____ printing uses semi-transparent, premixed inks typically chosen from standard color-matching guides, such as Pantone.

A) Process-color
B) Black-and-white
C) Spot-color
D) Digital

Question 31

According to the accompanying figure, the ____ is displayed by right-clicking the mouse.

A) response form
B) shortcut menu
C) text box
D) right panel

Question 32

One of the process-color libraries, called CMYK, or ____ printing, is named for the semi-transparent process inks - cyan, magenta, yellow, and black.

A) black-and-white
B) four-color
C) spot-color
D) digital

Question 33

Grades of paper are based on ____.

A) color
B) weight
C) coating
D) glossiness

Question 34

____ are graphic pictures of each page in your publication.

A) Embedded files
B) Encapsulated PostScript files
C) Readme files
D) PostScript printer drivers

Question 35

A ____ is a decorative large initial capital letter extending below the other letters in the line.

A) subscript
B) superscript
C) ligature
D) drop cap

Question 36

____ refers to specialized effects and fonts.

A) Typography
B) Engraving
C) Outlining
D) Glyphography

Question 37

A ____ is an exaggerated serif or glyph that typically runs into the space above or below the next letter.

A) swash
B) toggle
C) ligature
D) shadow

Question 38

The ____ Wizard guides you through the steps to collect and pack all the files a printing service needs and then compress the files to fit on one or more disks.

A) Printing Service
B) Compression
C) Readme
D) Pack and Go

Question 39

____ is a page definition language that describes the document to be printed in a language that the printer can understand.

A) Readme
B) PostScript
C) Pack and Go
D) EPS

Question 40

____ printing means your publication can include color photographs and any color or combination of colors.

A) Spot-color
B) Digital
C) Process-color
D) Black-and-white

Question 41

The Keep Source Formatting option pastes the copied content as is without any formatting changes.

Question 42

When you insert a single picture, you can drag it to the scratch area.

Question 43

Modified Multiple Choice
Brochure form options include: ____.

A) Order form
B) Response form
C) no form at all
D) Sign-up form

Question 44

When the insertion point reaches the right margin of a text box, Publisher automatically positions the insertion point at the end of the next line.

Question 45

Brochures are produced for short-term readership on paper that soon will be thrown away or recycled.

Question 46

Modified Multiple Choice
When typing text in a text box, you should press the ENTER key only in the following circumstances: ____.

A) To paste previously copied text
B) To insert blank lines in a text box
C) To begin a new paragraph
D) To delete selected text

Question 47

Page size refers to the number of panels in the brochure.

Question 48

Brochures frequently use a heavier stock of paper so they can stand up better to touching, being carried around, being passed from person to person, and being looked at frequently.

Question 49

The Office Clipboard is a temporary storage area for text or objects copied or cut from a publication.

Question 50

Typically, brochures use very little color and include drawings or graphic images instead of actual photographs.

Question 51

Many brochures incorporate newspaper features, such as columns and a masthead.

Question 52

Modified Multiple Choice
The Design Checker finds which of the following potential design problems in the publication?

A) Objects hidden behind other objects
B) Text that does not fit in its text box
C) A picture scaled disproportionately
D) Spelling and grammatical errors

Question 53

A caption may identify people, places, and objects occurring in a graphic, but not actions.

Question 54

Modified Multiple Choice
Gatefolds are commonly used ____.

A) in advertising
B) for menus
C) as inserts in magazines
D) in informational publications

Question 55

Ligatures are two or more characters combined into a single character in order to create more readable or attractive text, especially in larger font sizes.

Question 56

Copying is the process of placing items on the Office Clipboard, leaving the item in the publication.

Question 57

Cost is more prohibitive when the brochure is produced in-house using desktop publishing rather than by an outside service.

Question 58

A subscript is a special stroke that appears in text that is not part of the normal font set.

Question 59

Modified Multiple Choice
The benefits and advantages of brochures over flyers and newsletters include: ____.

A) increased exposure to an audience
B) longer lasting publications
C) less planning involved
D) less expensive publication

Question 60

When you insert multiple pictures at one time, Publisher arranges the thumbnails or puts them in a column in the scratch area, instead of on top of one another on your page.

Question 61

The ____________________ option changes the formatting so that it matches the text around it.

Question 62

____________________ pictures are taller than they are wide.

Question 63

____________________ allows you to type words in a text box continually without pressing the enter key at the end of each line.

Question 64

In Publisher, you may apply up to 15 spot colors with the Pantone color matching system.

Question 65

A publication file can be packaged for the printing service in two ways.

Question 66

A(n) ____________________ board system is a computer system that allows users to communicate with each other and share files.

Question 67

Using color increases the cost and time it takes to process a publication.

Question 68

Printing services use spot colors of metallic or florescent inks, as well as screen tints, to get color variations without increasing the number of color separations and cost.

Question 69

Publisher can check the entire publication once you have finished editing it.

Question 70

Your Ribbon may look different from the ones in this book if you are using a screen resolution other than ____________________.

Question 71

Because you can open or make changes directly to a PostScript file, everything in the publication does not have to be complete before you save it.

Question 72

If you choose multiple pictures to insert from a storage device, they appear in the ____________________ after you tap or click the Insert button, as shown in the accompanying figure.

Question 73

Professional brochures are printed on a low grade of paper and print on one side of the paper.

Question 74

Publisher supports three kinds of color printing and provides the tools commercial printing services need to print the color publication.

Question 75

____________________ is the process of placing an item on the Office Clipboard, leaving the item in the publication.

Question 76

Publisher checks your work for grammatical errors.

Question 77

If a graphic or photo does not have a caption, you can add one using the Caption ____________________.

Question 78

Digital printing requires separate printing plates.

Question 79

____________________ options include no format at all, Order form, Response form, and Sign-up form.

Question 80

Publisher can save your publication at regular ___________________ for you.