Deck 3: Designing a Newsletter

Question 1

A ____ is a double-sided multipage publication with newspaper features.

A) logo
B) sidebar
C) masthead
D) newsletter

Answer 1

D

Question 2

Publisher's newsletter ____ include stories, graphics, sidebars, and other elements typical of newsletters using a rich collection of intuitive design, layout, typography, and graphic tools.

A) graphics
B) fonts
C) templates
D) logos

Answer 2

C

Question 3

The Publisher newsletter template produces ____ pages of stories, graphics, and other objects.

A) four
B) five
C) six
D) seven

Answer 3

A

Question 4

The ____ is an invisible storage location within a publication that holds extra text.

A) overflow area
B) continued area
C) storage area
D) story area

Question 5

The ____ button provides the option of inserting a left-hand page or right-hand page.

A) Template
B) Insert
C) Insert Page
D) Page

Question 6

____ text boxes are text boxes whose content flows from box to box.

A) Chained
B) Linked
C) Stepped
D) Looped

Question 7

Typically, newsletters are cheaper to produce than ____.

A) brochures
B) marketing plans
C) blogs
D) logos

Question 8

The more ____ you have, the more white space is created on the page.

A) columns
B) characters
C) tabs
D) formatting

Question 9

If you were designing a newsletter with only two pages, it would be best to delete pages 2 and ____.

A) 1
B) 3
C) 4
D) 5

Question 10

Information that commonly is known or accessible to the audience constitutes ____ and does not need to be acknowledged.

A) importing
B) downloading
C) common knowledge
D) plagiarism

Question 11

To display formatting marks on the screen, tap or click the ____ button.

A) Nonprinting Characters
B) Formatting Marks
C) Special Characters
D) Hidden Characters

Question 12

____ means the same key will alternate views, or turn a feature on and off.

A) Switch
B) Shift
C) Alternate
D) Toggle

Question 13

A ____ refers to text in a single text box or a chain of linked text boxes.

A) story
B) sidebar
C) pull quote
D) footer

Question 14

A ____ is a predefined group of shapes, designed in patterns to create a template style.

A) publication set
B) publisher task set
C) printing set
D) pasting set

Question 15

Publisher displays a(n) ____ button to indicate additional text exists that is not currently displayed.

A) Text Extra
B) Overflow data
C) Text in Overflow
D) Overflow in Text

Question 16

Publisher uses the term ____ to describe inserting text or objects from any other source into the publisher workspace.

A) importing
B) linking
C) inserting
D) story-writing

Question 17

Continued notices are also called ____.

A) sidebars
B) pull quotes
C) jump lines
D) headers

Question 18

____ encompasses performing all publishing tasks from a desk.

A) Desktop publishing
B) Brochure writing
C) Creating marketing plans
D) Writing articles

Question 19

Most newsletters and brochures contain a ____ similar to those used in newspapers, as shown in the accompanying figure.

A) sidebar
B) masthead
C) pull quote
D) graphic

Question 20

Tap or click the ____ button to display the Page Content dialog box.

A) Change Template
B) Insert
C) Page Navigation
D) Options

Question 21

The ____ command removes any previous cropping or resizing.

A) Revert
B) Revise Picture
C) Undo
D) Reset Picture

Question 22

____ are especially useful for breaking the monotony of long columns of text and adding visual interest.

A) Headers
B) Pull quotes
C) Mastheads
D) Footers

Question 23

You may use ____+click to select more than one object.

A) ENTER
B) CTRL
C) SHIFT
D) INSERT

Question 24

When you add new buttons to the ribbon, you may choose from a list that includes ____ that you may use elsewhere in Publisher.

A) buttons
B) commands
C) text
D) text boxes

Question 25

You should check how Publisher has ____ your stories.

A) highlighted
B) hyphenated
C) designed
D) organized

Question 26

The ____ button on the right side of the Publisher status bar displays the entire page.

A) Display Page
B) Show Entire Page
C) Display Whole Page
D) Show Whole Page

Question 27

A newsletter ____ is usually a narrow, short list that is used to refer readers to specific pages.

A) sidebar
B) pullout
C) masthead
D) margin table

Question 28

Tap or click ____ on the Change Picture submenu to display the Insert Pictures dialog box.

A) Picture
B) Revise Picture
C) Change Picture
D) Insert Picture

Question 29

When a picture is selected, Publisher displays a ____ in case you want to make changes to the picture.

A) mini toolbar
B) submenu
C) graphic
D) button

Question 30

____ refers to splitting a word that would otherwise extend beyond the right margin.

A) Hyphenation
B) Captioning
C) Orientation
D) Flipping

Question 31

In the accompanying figure, ____ the border of the sidebar to move the sidebar to the lower-left corner of the page.

A) highlight
B) double-click
C) cut and paste
D) drag

Question 32

In printing and publishing, the left-hand page of a two-page spread is called ____.

A) verso
B) recto
C) sidebar
D) breakout

Question 33

You should not save a personal template in the My Templates folder on ____ computers.

A) personal laptop
B) lab
C) office
D) home

Question 34

It is easy to customize the _____ the way that you want it. This allows you to add new buttons to a custom group.

A) ribbon
B) templates
C) masthead
D) text boxes

Question 35

A____ is a small piece of text, set off with a box or graphic, and placed beside an article.

A) sidebar
B) page part
C) verso
D) recto

Question 36

The careful use of ____ can add flair and distinction to your publication.

A) resizing handles
B) graphics
C) the SHIFT button
D) scrolling

Question 37

With ____ editing, you drag a selected item to a new location and drop it there.

A) move-and-copy
B) cut-and-copy
C) drag-and-drop
D) place-and-format

Question 38

While ____ you look for grammatical errors and spelling errors.

A) proofreading
B) sizing
C) designing
D) creating

Question 39

When deciding how many graphics are too many to use, a graphic designer usually believes that remembering more than ____ graphics after an arm's length glance is too many.

A) two
B) three
C) four
D) five

Question 40

You cannot select ____ text in Publisher.

A) italicized
B) bold
C) nonadjacent
D) adjacent

Question 41

Publisher offers more than 100 newsletter templates, each with its own color and font scheme.

Question 42

A good newsletter must deliver its message in the most clear and attractive manner possible.

Question 43

Designing an effective newsletter involves minimal planning.

Question 44

The 'Content for page' list is a list of other objects, including calendars and forms that you might want to use in your newsletter.

Question 45

All newsletters are four pages long.

Question 46

Usually, brochures are published in fewer quantities and on less expensive paper than newsletters.

Question 47

A newsletter's scope and appeal is generally narrower than a newspaper.

Question 48

Not many newsletters or brochures contain a masthead.

Question 49

Modified Multiple Choice
Which of the following are likely to appear on a newsletter's masthead?

A) sidebar
B) location
C) publisher's name
D) pull quote

Question 50

Publisher accepts most file formats from popular word processing programs and text editors.

Question 51

Publisher uses the term, exporting, to describe inserting text or objects from any other source into the Publisher workspace.

Question 52

Brochures have a shorter shelf life than newsletters.

Question 53

Modified Multiple Choice
How can you increase the font size of text?

A) Use the Zoom tools
B) Press the F5 key
C) Use the Layout tools
D) Press the F9 key

Question 54

A publication set helps in branding a company across publication types.

Question 55

Modified Multiple Choice
Which of the following questions should you ask when determining the audience for a company newsletter?

A) Who will be reading the articles?
B) What are the demographics of the population?

Question 56

Modified Multiple Choice
Which of the following are purposes of a newsletter in terms of its benefits and advantages?

A) Exposure
B) Contacts
C) Cost
D) Education

Question 57

You can tap or click PAGE DESIGN on the ribbon to display the Page Design tab.

Question 58

Formatting marks indicate where in a publication you pressed the ENTER key, the SPACEBAR key, and other keys.

Question 59

Modified Multiple Choice
What should you consider when choosing sources for a research topic?

A) authority
B) timeliness
C) accuracy
D) popularity

Question 60

One disadvantage of using a newsletter template is the increased risk of publication error.

Question 61

A(n) ____________________ is a box or section printed in each issue displaying information like the name, publisher, location, volume, and date.

Question 62

Publisher suggests that 175 to ____________________ words will fit in the space allocated for the lead story.

Question 63

Graphics can make or break a publication.

Question 64

Publisher uses the term, ____________________, when referring to text that is contained within a single text box or a chain of linked text boxes.

Question 65

Authors may submit their newsletter stories in email or as ____________________.

Question 66

A duplicate of a graphic uses the Clipboard to store the image.

Question 67

Editing text is easier if you view the text at 75% magnification or smaller.

Question 68

If a story contains more text than will fit in the default text box, you have the option of allowing Publisher to ____________________ the text to another available text box, as shown in the accompanying figure.

Question 69

Evaluating the ____________________ of a source involves checking the source organization's reputation and the source author's credentials.

Question 70

Publisher uses the term, ____________________, to describe inserting text or objects from any other source into the Publisher workspace.

Question 71

Publisher accepts graphics and pictures created by other programs, as well as scanned photos and digital photos.

Question 72

Coupons are often widely distributed as large printed documents through mail, magazines, newspapers, and newsletters.

Question 73

Tables of contents and bulleted points of interest are examples of sidebars.

Question 74

Each newsletter template provides linked text boxes.

Question 75

A story should include a(n) ____________________, which is a short phrase printed at the top of a story, usually in a bigger font than the story.

Question 76

A sidebar contains text that is considered to be vital to the understanding of the main text.

Question 77

The early phase of the design process is a synthesis involving proofreading, editing, and publishing.

Question 78

A pull quote is an excerpt from the main article in a newsletter.

Question 79

Not only is it unethical to ____________________, it is also considered an academic crime with severe penalties.

Question 80

A(n) ____________________ is usually double-sided.