Deck 8: Generating Data-Driven Catalogs

Question 1

____ also is called direct response advertising.

A) Direct marketing
B) Direct advertising
C) Direct data
D) Direct commercials

Answer 1

A

Question 2

A ____ is background area used to create repeatable elements such as headers, footers, watermarks, and layout guides.

A) template page
B) text box
C) master page
D) graphic

Answer 2

C

Question 3

____ view shows you the page or pages that contain the elements that you want to repeat on multiple pages.

A) Normal
B) Master Page
C) Background
D) Formal

Answer 3

B

Question 4

____ view is the view where you perform most of the tasks while creating a publication.

A) Formal
B) Master Page
C) Background
D) Normal

Question 5

In publications that have more than one page, you ____.

A) can create multiple master pages
B) can create exactly two master pages
C) can create exactly the same number of master pages
D) cannot create master pages

Question 6

Publisher provides a(n) ____ feature that automatically corrects these kinds of errors as you type them in the publication.

A) AutoCorrect
B) spell check
C) grammar check
D) tracking

Question 7

Using AutoCorrect, if you type two capital letters in a row, Publisher makes the second letter ____.

A) lowercase
B) uppercase
C) italic
D) bold

Question 8

Creating a background in ____ Page view applies it to all pages.

A) Normal
B) Formal
C) Background
D) Master

Question 9

The master page for the front and back of the catalog will not display a ____.

A) footer
B) header
C) graphic
D) background

Question 10

A ____-page spread refers to the way inner pages appear as two adjacent, facing pages in a book, catalog, magazine, or other publication.

A) one
B) two
C) three
D) four

Question 11

Publisher will correct typographical errors such as ____ capitalized letters at the beginning of a word.

A) two
B) three
C) four
D) five

Question 12

Typically, Publisher catalog templates create ____ pages of content with replaceable graphics and text boxes.

A) eight
B) nine
C) ten
D) twelve

Question 13

A ____ is a collection of pictures and descriptive details.

A) layout
B) catalog
C) text box
D) merged publication

Question 14

Headers print ____ inch from the top margin of every page.

A) one-fourth
B) one-sixteenth
C) one
D) one-half

Question 15

Typically, a business can reuse and repurpose catalog content for other forms of advertisements, such as ____.

A) forms
B) seasonal promotion databases
C) seasonal promotion publications
D) templates

Question 16

You can press the ____ key twice to begin the steps to complete a footer.

A) CTRL
B) SHIFT
C) TAB
D) ENTER

Question 17

A ____ is text and graphics that print at the bottom of every page.

A) header
B) superscript
C) subscript
D) footer

Question 18

When you position the mouse pointer on text that Publisher automatically corrected, a small ____ box appears below the text.

A) blue
B) red
C) yellow
D) green

Question 19

A ____ is a process that combines information from a product list data source with a template to create pages that display multiple records per page.

A) catalog drive
B) catalog combination
C) catalog merge
D) catalog list

Question 20

A ____ is text and graphics that print at the top of each page in a publication.

A) footer
B) subscript
C) header
D) superscript

Question 21

The ____ area is a box in the publication into which you can insert field codes.

A) catalog
B) repeatable
C) tracking
D) importing

Question 22

Pressing CTRL+____ displays the Master Page view.

A) P
B) V
C) M
D) B

Question 23

The ____ button allows you to choose to repeat the same layout on all pages or to specify a custom layout by row or column.

A) Layout
B) Preview
C) Repeating Areas
D) Catalog Tools

Question 24

Tap or click the ____ button to display the Print gallery in the Backstage view, as shown in the accompanying figure.

A) Print One Sided
B) Whole Page Preview
C) Merge to Printer
D) Export to Printer

Question 25

The ____ group contains a gallery of present page layouts and buttons to change the number of rows and columns and set the order of record placement.

A) Tools
B) Layout
C) Format
D) Field

Question 26

Catalogs are more appealing to customers better when they use ____ color pictures and graphics.

A) black and white
B) large
C) monochrome
D) high-quality

Question 27

Older printers may not have enough printer ____ to handle the many graphics included in a catalog.

A) toner
B) ink
C) space
D) memory

Question 28

A(n) ____ picture is one that is copied or placed into the publication without retaining any outside connections.

A) embedded
B) linked
C) external
D) manipulated

Question 29

To view a two-page spread, press and hold or right-click Page 2 in the ____ pane to display the shortcut menu, as shown in the accompanying figure.

A) Graphics Manager
B) Page Navigation
C) Two-Page Spread
D) Research

Question 30

Tap or click the ____ button to display the printer's duplex settings.

A) Merge to Printer
B) Print One Sided
C) Whole Page Preview
D) Printer Format

Question 31

A file with many graphics and merged pages sometimes refreshes ____ on the screen.

A) slowly
B) quickly
C) in the center
D) to the right

Question 32

Publisher's translation capability requires ____ access.

A) Word
B) web
C) Microsoft Translator
D) PowerPoint

Question 33

Catalog ____ contain a unique merge area for positioning field codes for text and pictures.

A) areas
B) graphics
C) files
D) pages

Question 34

The merge process requires a main publication and a ____ source.

A) data
B) character
C) photo
D) text

Question 35

To center using an AutoCorrect entry, press CTRL+____.

A) C
B) E
C) F
D) R

Question 36

You have ____ choices in finalizing a merge.

A) three
B) four
C) five
D) six

Question 37

A(n) ____ picture is an image that is displayed in the publication but is stored outside of the publication.

A) embedded
B) manipulated
C) linked
D) graphic

Question 38

The ____ group allows you to insert text and pictures manually from the data source.

A) Tool
B) Insert
C) Merge
D) Layout

Question 39

The AutoCorrect tab in the ____ dialog box contains other check boxes that correct capitalization errors.

A) AutoCorrect
B) Text Edit
C) Master Page
D) Publisher Options

Question 40

A ____ is the route Publisher must take through the computer's stored files to find the picture file.

A) drive
B) file
C) path
D) road

Question 41

For a catalog template, Publisher will offer to create multiple pages, using a two-page spread.

Question 42

The master page for the front and back of the catalog will display a footer.

Question 43

If you begin a sentence with a lowercase letter, Publisher capitalizes the first letter of the sentence.

Question 44

Modified Multiple Choice With catalog templates, you can select the ____.

A) page size
B) font scheme
C) color scheme
D) content layout of specific pages

Question 45

When you move the mouse pointer, the AutoCorrect Options button will not disappear from the screen.

Question 46

As a marketing tool, a catalog helps you compete for preferred status with buyers.

Question 47

Typically, Publisher catalog templates create eight pages of content with replaceable graphics and text boxes.

Question 48

A header is text and graphics that print at the top of each page in a publication.

Question 49

Modified Multiple Choice Which of the following describe a linked picture?

A) An image for which you must have access to that external picture file
B) A picture that is copied or placed into a publication without any outside connection

Question 50

Modified Multiple Choice Which of the following are ways catalogs can be used as marketing tools?

A) They streamline the buying cycle.
B) They reach wider market than brochures and newsletters.

Question 51

For classroom purposes you should keep the main publication and the product list data source in the same folder on the same storage device.

Question 52

Catalog pages contain a unique merge area for positioning field codes for text and pictures.

Question 53

Modified Multiple Choice In which ways do catalog merges differ from mail merges?

A) The mail merge is designed with graphics or pictures in mind.
B) A catalog merge includes all records in one longer booklet publication.

Question 54

Direct marketing advertisements should be straight to the point, offering a product, service, or event, and explaining how to obtain that product, service, or event.

Question 55

A flyer is a collection of pictures and descriptive details, representing items for sale or services.

Question 56

Modified Multiple Choice Which of the following are choices you have when finalizing a catalog merge?

A) Add the pages to another publication.
B) Print it using the print button.

Question 57

A two-page spread, or simply a spread, refers to a single sheet of paper that is as long as two sheets.

Question 58

The merge process does not require a main publication and a data source.

Question 59

The AutoCorrect feature is not limited to misspelled words.

Question 60

You cannot format fields or objects added to the merge area using normal formatting techniques.

Question 61

Businesses of all sizes use ____________________ marketing.

Question 62

A data ____________________ is a file with fields of information that will change.

Question 63

You can create your own ____________________ entries to add to the predefined list of AutoCorrect errors.

Question 64

If you chose duplex or two-sided printing, you will only see a Front button.

Question 65

A text translator is a good substitute for learning the language and knowing how tone and sentence structure affect meaning.

Question 66

The entire merged publication is searchable via regular means before you merge it to a new file.

Question 67

You should consult a graphics ____________________ to help choose high-resolution graphics.

Question 68

The ____________________ feature is not limited to misspelled words.

Question 69

In Publisher, the ____________________ is Normal view.

Question 70

A path is the ____________________ Publisher must take through your computer's stored files to find the picture file and the file name.

Question 71

Translated text will appear in the task pane.

Question 72

The Graphics Manager does not control display options.

Question 73

With a blank catalog ____________________, Publisher will offer to create multiple pages, using a two-page spread.

Question 74

Page numbers will appear correctly in the print preview and on the hard copy.

Question 75

A(n) ____________________, as displayed in the accompanying figure, is a collection of pictures and descriptive details, representing items for sale or services.

Question 76

An embedded picture is an image that is displayed in the publication but is stored outside of the publication.

Question 77

Older printers may not have enough printer memory to handle the many graphics included in the catalog.

Question 78

When you tap or click the ____________________ button, Publisher displays a menu that allows you to undo a correction or change how Publisher handles future automatic corrections of this type.

Question 79

The Layout group contains a gallery of preset page layouts and buttons to change the number of rows and columns and set the order of record placement.

Question 80

You start the catalog merge by tapping or clicking the Catalog Pages button on the Format tab.