Deck 7: Promoting and Maintaining a Website

Question 1

A beta website is not available to the general public.

Answer 1

True

Question 2

Selecting a domain name is one of the least important decisions you will make.

Answer 2

False

Question 3

Dedicated servers typically are less expensive than shared servers.

Answer 3

False

Question 4

For an e-commerce website, attracting numerous visitors might not be a top-level concern.

Question 5

A web design tool and a CMS offer optimization tools such as HTML validation and cleanup.

Question 6

When you make updates to your website, you should replace and upload the contents of the entire website.

Question 7

Google+ allows you to create events, groups, and hangouts.

Question 8

Establishing even a basic social media presence is complicated and expensive.

Question 9

Sometimes testing occurs on two or more versions of a website simultaneously.

Question 10

Search social media platforms you intend to use to check availability of your domain.

Question 11

Typically an FTP client user interface provides a split view of the folders and files on a local computer and a remote computer.

Question 12

If you are using a web design tool, you can publish and update your website from within the program.

Question 13

Knowem is a website that helps establish a social media presence with domain name registration, branding, and more.

Question 14

If you are using a web design tool, the tool provides you with server space and access information.

Question 15

During development, you do not need to perform usability testing.

Question 16

Some ISPs offer a limited amount of server space as part of your monthly fee.

Question 17

Your domain name choice will have no impact on your SEO rankings.

Question 18

FTP is the standard for uploading or downloading files over the Internet.

Question 19

During target audience testing for an e-commerce website, testers might be employees, vendors, and other business partners.

Question 20

All domain name sellers have proper accreditation.

Question 21

During testing, testers should use a variety of devices and screen sizes to ensure ______ compliance.

A)RWD
B)WAI
C)W3C
D)SEO

Question 22

In order for your website to appear in a search engine's index, you must wait for the engine's spiders to find your pages.

Question 23

A(n)______ server enables testing in an environment similar to that of a live web server.

A)virtual
B)staging
C)beta
D)internal

Question 24

A web ______ is an Internet-connected computer used to store webpages.

A)site
B)domain
C)server
D)folder

Question 25

Asking testers if they found the website's content interesting and valuable is part of ensuring your website meets ______ its goals.

A)RWD
B)UX
C)SEO
D)WAI

Question 26

A(n)______ link is one that does not work.

A)deadend
B)forgotten
C)incomplete
D)broken

Question 27

Benchmarking involves using a defined standard to measure overall performance.

Question 28

Which of the following is NOT considered a part of the first phases of prepublication website testing?

A)Ensure that all images and animated elements work as intended.
B)Test the navigation and search tools.
C)Involve those not on your web development team.
D)Confirm there is a text equivalent for all nontext elements.

Question 29

Which of the following is NOT true about purchasing a domain name?

A)Select one TLD to use for your website.
B)Avoid abbreviations and hyphens.
C)If possible, use your business or organization name.
D)Consider adding words that further specify your website purpose.

Question 30

Affiliate program publishers place specially formatted links to advertisers' websites on their webpages or within apps.

Question 31

To ensure the integrity of your website's global design, make style, design, or layout changes from within individual HTML webpages.

Question 32

Because paper is an offline promotional technique, you do not need to put your URL on printed material.

Question 33

Which of the following is NOT a part of the website publication process?

A)Selecting a CMS.
B)Acquiring a domain name.
C)Allotting server space.
D)Uploading all of your website files.

Question 34

What type of business is GoDaddy?

A)CMS
B)domain name registrar
C)web hosting company
D)SEO marketing consultant

Question 35

Pop-up ads are so popular that today's browsers contain pop-up notification features.

Question 36

Monetization is a measure of the overall profit generated at an e-commerce website.

Question 37

Companies that want to sell ads on their websites or in their apps are called advertisers.

Question 38

In-app advertising is less expensive than mobile web ads.

Question 39

______ testing involves using a prepublication version of your website.

A)Beta
B)Alpha
C)Virtual
D)Stage

Question 40

Opt-in advertising also is called permission-based advertising.

Question 41

One advantage of social media it that you can create ______ ads that reach a specific audience based on users' profiles and activity.

A)customizable
B)targeted
C)personalized
D)geolocal

Question 42

What is the purpose of geotargeting?

A)To create a list of user's addresses to send offline promotional techniques.
B)To help a user find a list of local websites.
C)To create an image map with hotspots.
D)To provide ad content relevant to the user's location.

Question 43

A(n)______ private server combines the security of a private server but exists on a shared server.

A)virtual
B)semi-shared
C)partitioned
D)personal

Question 44

FTP stands for ______ Transfer Protocol.

A)Flash
B)File
C)Firewall
D)Folder

Question 45

You can increase the possibility of your webpage appearing in some search results lists by including ______ tags.

A)beta
B)hash
C)meta
D)title

Question 46

For which of the following purposes would you use Google Webmaster's Search Console?

A)To perform SEO testing.
B)To research possible domain names.
C)To test your website's navigation.
D)To add your website to search indexes.

Question 47

What type of tool can you use to update time-sensitive content automatically, such as a calendar or the weather?

A)FTP clients
B)dashboards
C)widgets
D)a VPS

Question 48

A(n)______ web server is one that hosts only your website files.

A)personal
B)private
C)dedicated
D)individual

Question 49

Which of the following best describes keyword stuffing?

A)Adding or repeating commonly used search terms in a website to increase its search rankings.
B)Conducting a targeted search in a search engine.
C)Registering your website with multiple search tools.
D)A recommended practice by SEO experts to ensure your website reaches its target audience.

Question 50

What type of business is iPage?

A)CMS
B)domain name registrar
C)web hosting company
D)SEO marketing consultant

Question 51

Which social media website should you use to create a page for your website to post status updates, photos, and links to webpage content and build a community of users?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn

Question 52

______-based web servers offer virtual storage for not only your website content, but also for other files related to your business or personal life.

A)ISP
B)Cloud
C)VPS
D)Sky

Question 53

SEO stands for search engine ______.

A)options
B)operations
C)output
D)optimization

Question 54

Which social media website should you use to create boards of images that link to webpages?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn

Question 55

Using which of the following services could you upload your website files directly from your computer's hard disk to your host's web server?

A)an ISP
B)an FTP client
C)an operating system
D)a CMS

Question 56

Which social media website should you use to post pictures or short videos that your followers can see, share, and comment on?

A)Facebook
B)Instagram
C)Pinterest
D)LinkedIn

Question 57

Which of the following is NOT true about publishing your website?

A)If you are using a CMS, you will need to select a web server to which to upload your files.
B)For the initial website publication, you upload the contents for all pages at your website.
C)If you are working with a web design tool, your files reside on your own computer.
D)Your web hosting company will provide you with a username and password to access the web server.

Question 58

Which of the following best describes the use of Twitter?

A)Create a channel to which you can upload demonstrations, speeches, advertisements, and more.
B)Manage your online business profile using Google tools.
C)Post short messages or links to web and multimedia content and use hashtags to create and participate in trending topics.
D)Create boards of pins to share information about your products or related topics of interest.

Question 59

WordPress is an example of what type of web service?

A)ISP
B)website hosting
C)domain name registrar
D)CMS

Question 60

For which of the following purposes would you use Adobe Dreamweaver CC?

A)As a web design tool.
B)To purchase a domain name.
C)To arrange for server space.
D)To add your website to search indexes.

Question 61

List information that can be extracted from web server log transactions.

Question 62

The rate at which a visitor shopping at a website becomes a buyer is the website's ______ rate.

A)monetization
B)conversion
C)completion
D)metric

Question 63

A(n)______ link is when two website owners agree to put a respective link to each other's website on their webpages.

A)mutual
B)exchange
C)affiliate
D)reciprocal

Question 64

Which of the following best describes a QR code?

A)A user's unique login and password.
B)A promotional code a user enters on an e-commerce website to receive a discount.
C)A graphic that represents a link to online information.
D)A link in an email that enables a user to opt-in or opt-out of future communications.

Question 65

Mobile web ads can include ______, which can gather and send information back to the host.

A)cookies
B)spiders
C)trojan horses
D)secret agents

Question 66

Which of the following is NOT a type of rich media ad?

A)sidebar
B)floating
C)multimedia
D)expandable banner

Question 67

What type of advertising are you using if you receive a fee or share of profit generated when a user accesses your ad?

A)payola
B)impression-based
C)royalty
D)pay-per-click

Question 68

List questions you should ask when evaluating potential web hosting services.

Question 69

Unsolicited email advertising is called ______.

A)unmail
B)opt-out
C)spam
D)permissionless

Question 70

Typical web ______ reports contain measurements of unique visitors, repeat visitors, page views, click-stream analysis, and conversion rates.

A)analytics
B)evaluation
C)success
D)performance

Question 71

Publishers base the amount of money they charge for an ad on the number of ______, or views of an ad.

A)insights
B)pop-ups
C)impressions
D)expressions

Question 72

A(n)______ ad is a rectangular webpage advertisement that links to the advertiser's website.

A)banner
B)vertical
C)pop-up
D)hero

Question 73

Describe an affiliate program and discuss the advantages of participating in an affiliate program, as both an advertiser and as a publisher. Name one affiliate management network, and describe what it does.

Question 74

​ Essay
List steps involved in self- and internal testing.

Question 75

List popular social media websites, and describe how you might use each to promote your website.